Mrs. W.M.H.U.Wijethunga

Senior Lecturer
Grade II

Department of Marketing
Faculty of Management
University Of Peradeniya

heshani114@yahoo.com, headmkt@pdn.ac.lk

+94 812394051

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Academic/Professional Qualifications

Bachelor

B.Sc. Marketing Management (Special) Degree with a first class honors,2008, University of Sri Jayewardenepura, Sri Lanka

Master

Master of Science (M.Sc.) in Management, 2015, University of Sri Jayewardenepura, Sri Lanka

Thesis

Destination Marketing

Ph.D

Reading for Doctor of Philosophy (in Management, Registered in October, 2018), University of Nottingham, The United Kingdom

Appointments
  •   Head of the Department at the Department of Marketing Management, Faculty of Management (December 2016 to September 2018)
  • Member/ Main Organizing committee of Celebrating Diamond Jubilee of University of Peradeniya (2017)
  • Faculty internship Coordinator, Faculty of Management, University of Peradeniya (2016/17/18)
  • Member, Management Committee of the International Research Centre (InRC) (2016/17)
  • Academic Coordinator , BBA Online Degree Programme, offer through Centre for Distance and Continuing Education, University of Peradeniya ( November 2016 to September 2018)
  • Volunteer Deputy Procter (2015/2016)
  • Part-Time Senior Student Counselor, University of Peradeniya (2014/2015)
  • iPURSE Editorial Committee Member / Theme coordinator: Economics and Management (2016)
  • Member/ Main Organizing Committee of General Convercations (2017 and 2018)
  • Member of the Faculty Web Committee
  • Member of the Faculty Research Committee
  • Member of the Faculty Higher Degrees Committee
  • Member of the Career Guidance Advisory Board
  • Council appointed committee to monitor Sexual and Gender based Violence (2018)
Memberships/ Awards

Associate Member of the Sri Lanka Institute of Marketing

Research Interests

Tourism and Hospitality, Destination Marketing, Consumer Behavior, Branding

Publications and Researches

  1. W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya, Impact of Travel Motives on Destination Image Perception: with special reference to Sri Lanka, 12th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2015
  2. W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya,Destination Image Perception of International Tourists: the Case of Sri Lanka as a Tourist Destination, 11th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2014
  3. W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya ,Impact of Nationality, Gender and Age on Tourist Motives: The Case of International Tourists - Sri Lanka as a Tourist Destination, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, 2014
  4. Wijethunga, W.M.H.U, Lakmali A.I. and Warnakulasooriya, B.N.F, (2012) The impact of Market Orientation and supply chain orientation in Business Context of Sri Lanka, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya
  5. Wijethunga, W.M.H.U and Piyumali, W.M.H. (2016) Impact of Customer Relationship Perceptions on Customer Loyalty in Supermarkets in Sri Lanka , International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka.
  6. Wijethunga, W.M.H.U and Jayasekara, J.M.D.N (2016) Impact of Brand Awareness on Purchase Intention: With Special Reference to Mobile Phone Brands, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka.
  7. Wijethunga, W.M.H.U and Hettiarachchi, B.S (2016) Measuring Customer Perceived Service Quality: A Case of Online Eduation in Sri Lanka, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka. (Abstract)
  8. Wijethunga, W.M.H.U and Jayasinghe, I.S. (2016) Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel Industry, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka. (Abstract)
  9. Wijethunga, W.M.H.U and Madhuroshani U.H.I (2017)The impact of awareness on e-banking on e-banking adoption: with special reference to banking consumers in sri lanka, EdHat International Research Conference on Business Management, IDM Nations Campus Lanka (pvt) Ltd. (Abstract)