UOP | FOM

Mr. D.M.D Bandara

Lecturer (Probationary)

Department of Marketing
Faculty of Management
University Of Peradeniya

darshanamkt@mgt.pdn.ac.lk

, +94 813832612

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Academic/Professional Qualifications

Bachelor

Bachelor of Business Management Special Degree in Marketing University of Kelaniya, 2020

Diploma

  • CIM-UK (ACIM) (Postgraduate Diploma in Professional Marketing Level 7), 2021
  • Diploma in Enterprise Resource Planning (SAP Solutions) – University of Kelaniya, 2020

Master

Master of Business Administration Postgraduate Institute of Management University of Jayawardenapura(Reading), 2022/2023
Appointments
  • Member of Faculty Preparatory committee, 23.01.2024 onwards
  • Voluntary Student Counsellor, Faculty of Management, University of Peradeniya
  • Department Representative Specialization Area Selection Committee 2024 onwards
  • Department Representative for the Faculty Library Committee, 16.10.2023 onwards
  • Department Representative for the Faculty Environmental Committee, 16.10.2023 onwards
  • Member of Management Education and Research Center (MERC), 28.11.2023 onwards
  • Member of Self Evaluation Report (SER Criterion 01), 31.10.2023 onwards
  • Member of Faculty Liaison Committee
  • Member of the Editorial Board of Management Reader,31.10.2023 onwards
Research Interests

  1. Interests:
    • Digital Marketing, Destination Marketing, Event Marketing & Consumer Behaviour,
  2. Publications:
    • Bandara, D. M. D. (2021). Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry. Sri Lanka Journal of Marketing
    • Upananda, D. R. P., & Bandara, D. M. D. (2022). Impact of Influencer Marketing on Social Media Users’ Travel Intention. Sri Lanka Journal of Marketing, 8(1), 154.
  3. Presentations
    • Presented the paper titled“Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry”11th session of theInternational Conference on Business and Information (ICBI) hosted by the University of Kelaniya. 2020 November 19
    • Presented the paper titled “Degree of Effectiveness of Virtual Learning Mode in Sri Lanka: With Reference to State Universities in Sri Lanka on the 15the session of the working paper series organized by the faculty of Management, University of Peradeniya.

Publications and Researches

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