Undergraduate Programmes (BBA)

1st Year- Common Program:

All the students enrolled to the Faculty of Management are required to follow a common curriculum in the First and Second years, before they select their specialization area in their third year of study. The students are expected to earn 29 credits in their first year.

Structure of 100 Level Common Program

Year 1- Semester I

 

 

Year 1- Semester II

Course Code

Course Title

No. of Credits

Department Responsible

 

 

Course Code

Course Title

No. of Credits

Department Responsible

BSM 101

Management Theory & Practice

3

Management Studies

 

 

BSM 105

Macroeconomics

3

Management Studies

BSM 102

Microeconomics

3

Management Studies

 

 

BSM 106

Business Statistics

3

Operations Management

BSM 103

Business Mathematics

3

Operations Management

 

 

BSM 107

Business Communication

2

Operations Management

BSM 104

Information Communication Technology

3

Operations Management

 

 

BSM 108

Business Law

3

Management Studies

ACF 101

Financial Accounting I

3

Business Finance

 

 

ACF 102

Financial Accounting II

3

Business Finance

 

COURSE DESCRIPTION
Year 1- Semester I
BSM 101: Management Theory & Practice
The aim of this course is to provide basic knowledge on the scope and functions of modern management. This course serves as a foundation for advanced topics in management in later stages.
BSM 102: Microeconomics
This course focuses on providing an understanding about how basic problem faced by nations to be rationally approached. The relevance of Microeconomics to management will be emphasized.
BSM 103: Business Mathematics
The aim of this course is to provide the students with adequate knowledge in basic mathematical concepts and techniques assisting them to follow courses which require mathematical applications.
BSM 104: Information Communication Technology
This course aims to provide basic knowledge in Information Communication Technology (ICT) to enable students to gain an understanding on the application of ICT tools in a working environment. The knowledge generated through this course also enables them to follow advanced courses related to ICT such as Operations Research and Management Information Systems.

 

ACF 101: Financial Accounting – I
The aim of this course is to provide adequate knowledge on the accounting treatments of Partnership and the related topics in accounting to follow further courses offered during the period of study. The following major areas covered in the course: Introduction to accounting environment; Conceptual and Regulatory Framework; Partnership Accounts; Leases; Contract Accounts; Royalties; Accounting for Branches.           

Year 1- Semester II
BSM 105: Macroeconomics
The course focuses on Macro Economic theories and concepts. Throughout the course a focus will be on ‘critical thinking’ to analyze macroeconomic problems.
BSM 106: Business Statistics
This course aims at providing students with introductory knowledge of applying statistics in management problems analysis and decision making.
BSM 107: Business Communication
The course aims to provide students with competencies in business communication so that they will be able to communicate effectively at both individual and professional levels.
BSM 108: Business Law
The course provides the basic knowledge of Law prevalent in Sri Lanka and to make the students aware of effects of Law in business activities.
ACF 102: Financial Accounting - II
This course focuses on the preparation and presentation of financial statements of companies with adequate coverage of relevant Sri Lanka Accounting Standards. Shares Issues; Debentures Issue; Accounting Standards on Preparation and Presentation of Financial Statement: Inventories, Property Plant & Equipment, Cash Flow Statements, Changes in Accounting Estimates and Errors, Events after the reporting period, Income Taxes are covered in this course.

 

2nd Year- Common Program:
All the students enrolled to the Faculty of Management are required to follow a common curriculum in the First and Second years, before they select their specialization area in their third year of study. The students are expected to earn 31 credits in their second year.

Structure of 200 Level Common Program

Year 2- Semester I

 

 

Year 2- Semester II

Course Code

Course Title

No. of Credits

Department Responsible

 

 

Course Code

Course Title

No. of Credits

Department Responsible

HRM 201

Human Resource Management

3

Human Resource Management

 

 

OPM 202

Project Management

3

Operations Management

OPM 201

Operations Management

3

Operations Management

 

 

BSM 201

Entrepreneurship

3

Operations Management

ACF 201

Auditing & Taxation

4

Business Finance

 

 

OPM 203

Operations Research

3

Operations Management

ACF 202

Management Accounting

3

Business Finance

 

 

ACF 203

Corporate Finance

3

Business Finance

MKT 201

Marketing Management

3

Marketing Management

 

 

HRM 202

Organizational Behaviour

3

Human Resource Management

 

COURSE DESCRIPTION
Year 2- Semester I
HRM 201: Human Resource Management
After completing this course, the students will gain a comprehensive knowledge on theoretical and practical understanding about the functions of HRM. This course will provide thorough understanding on key concepts, functions of HRM and the role of HR practitioners at workplace. This course covers the key themes including employee resourcing, development, and retention with the focus on the achievement of organizational goals.
OPM 201: Operations Management
This course aims to provide students with a basic knowledge of manufacturing and service sector operations in business organizations.
ACF 201: Auditing & Taxation
The students are provided a basic knowledge on auditing as well as basic taxation through this course. In this course, theoretical knowledge on Auditing and practical application of tax system are covered. The major areas covered: Evolution of Auditing; Concepts of Auditing; Audit Process; Introduction to Taxation; Individual and Partnership Tax Calculation; Tax Recession and Tax Shelters; Tax Administration.
ACF 202: Management Accounting
This course aims to develop students’ understanding on the concepts used in Management Accounting. The major components of this course includes: Role and Scope of Management and Cost Accounting; Classification of Costs and Revenues; Accounting for Material, Labour and Overhead Costs; Costing Methods; Costing Techniques; Standard Costing; Budgetary Control.

MKT 201: Marketing Management
The objective of this course is to give a broad understanding of marketing management theory and practices. Major areas covered are: Defining Marketing and Marketing Management, Business orientations towards market place, Marketing Management Process, Target Marketing strategies, Marketing Mix.

Year 2- Semester II
OPM 202: Project Management
This course aims to provide basic knowledge on project management concepts and their applications that are required to undertake a project in a practical setup. This course uses the project life cycle as the organizational guideline and the whole process of project management, including project initiation, project planning, project implementation and project termination will be discussed.
BSM 201: Entrepreneurship
This course aims to provide students with theoretical knowledge and academic training in entrepreneurship and new venture development.  
OPM 203: Operations Research
This course is designed to provide the students with a basic knowledge on operations research and its applications to understand them the characteristics of different types of decision making environments and the appropriate decision making approaches and tools.
ACF 203: Corporate Finance
The aim of this course is to provide students a comprehensive knowledge on the basic concepts in Corporate Finance. The main areas covered in the course: An Overview of Finance; Risk and Return: Cost of Capital; Time Value of Money; Securities Valuation; Financial Environment; Capital Structure Decisions.
HRM 202: Organizational Behavior (OB)
This course intends to enhance student’s knowledge and understanding on functional and dysfunctional aspects of Organizational Behavior through understanding human behaviour at workplace and develop ways and means to cope up the challenges arising out of those behaviours. This course focuses on the analysis at three levels: individual variables, group variables, organization system level variables.

3rd Year- Specialization Program in Marketing Management
The students who are elected to the Department will specialize in Marketing Management from the third year onwards. The courses pertaining to a specialization field are compulsory once the field is selected.
Structure of 300 Level Program

Year 3- Semester I

 

 

Year 3- Semester II

Course Code

Course Title

No. of Credits

Department Responsible

 

 

Course Code

Course Title

No. of Credits

Department Responsible

MKT 301

Product and Brand Management

3

Marketing Management

 

 

MKT 305

Sales Management

3

Marketing Management

MKT 302

Service Marketing

3

Marketing Management

 

 

MKT 306

Consumer Behaviour

3

Marketing Management

MKT 303

Marketing Communication

3

Marketing Management

 

 

MKT 307

Marketing Information System

3

Marketing Management

MKT 304

Marketing Research

3

Marketing Management

 

 

MKT 308

Business to Business Marketing

3

Marketing Management

BSM 301*

Management Information Systems

3

Operations Management

 

 

BSM 303*

Research Methods in Business

3

Management Studies

BSM 302*

International Business

3

Operations Management

 

 

HRM 301*

Organizational Leadership

3

Human Resource Management

*This course is a common course for all Specialization areas

COURSE DESCRIPTION
Year 3- Semester I
MKT 301: Product and Brand Management

The aim of this course is to provide students’ knowledge in managing existing products and making innovations for existing products. The marketing strategy required for existing and new products will be studied in detail. Further, this course highlights the concepts and processes involved in the development of a new product and brand building.

MKT 302: Service Marketing

The objective of this course is to provide the students with a comprehensive knowledge and understanding about the concepts, theoretical foundation and applications of Service Marketing.

MKT 303: Marketing Communication
The aim of this course is to enable students to build a sound theoretical and practical understanding of the formulation of marketing communication strategy and the management of marketing communication process.
MKT 304: Marketing Research

The objective of this course is to provide the students with a comprehensive knowledge and understanding on the concepts, theoretical foundation and applications of marketing research.

BSM 301*: Management Information System
This course is designed to provide knowledge about management information systems and its importance in today’s management practices. Students will be able to devise a simple information system to use in their own small businesses or to work in a computer system of a large firm after following this course.
BSM 302*: International Business
This course is aimed at discussing about general management and strategy in a global context. This course will provide the students with knowledge in relation to international operations of businesses and introduce new emerging themes in international businesses.
Year 3- Semester II
MKT 305: Sales Management
The objective of this course is to provide a good understanding pertaining to sales management. The course covers strategies of sales programs, designing a sales force, managing a sales force, principles of personal selling, implementation of the sales program along with evaluation and control of the sales program.

MKT 306: Consumer Behavior

The aim of this course is to impart knowledge and understanding to the students about the concepts and theoretical foundation of consumer behavior. During this course, students will explore social, cultural and psychological factors that influence the selection and usage of products and services.

MKT 307: Marketing Information Systems

This course provides undergraduates with an advanced knowledge in the application of information systems in marketing.

MKT 308: Business to Business Marketing

The aim of this course is to enable students to gain knowledge regarding the behaviour of industrial consumers and how to develop plans to address industrial consumers’ needs.
BSM 303*: Research Methods in Business
The aim of the course is to provide a comprehensive knowledge on preparing and presenting a research proposal and on using analytical techniques in doing research.
HRM 301*: Organizational Leadership
This course has been designed to provide an ample understanding about leadership theories plus models and styles through the examination of literature and scrutinize the role of effective leadership in achieving organizational goals and objectives.

 

 

 

4th Year- Specialization Program in Marketing Management
The students who are elected to the Department will specialize in Marketing Management from the third year onwards. The courses pertaining to a specialization field are compulsory once the field is selected.

Structure of 400 Level Program

Year 4- Semester I

 

 

Year 4- Semester II

Course Code

Course Title

No. of Credits

Department Responsible

 

 

Course Code

Course Title

No. of Credits

Department Responsible

MKT 401

Strategic Marketing

3

Marketing Management

 

 

BSM 498

Management Internship

6

Marketing Management

MKT 402

International Marketing

3

Marketing Management

 

 

BSM 499

Independent Research Project

6

Marketing Management

MKT 403

E-Marketing

3

Marketing Management

 

 

 

 

ACF 401*

Corporate Governance

3

Business Finance

 

 

 

BSM 401*

Strategic Management

3

Management Studies

 

 

 

* This course is a common course for all Specialization areas

 

COURSE DESCRIPTION
Year 4- Semester I
MKT 401: Strategic Marketing
The objective of the course is to provide students with a wide knowledge and understanding about the strategic marketing concepts, theories, tools and models.

MKT 402: International Marketing
The objective of this course is to provide a good understanding in the development and implementation of International Marketing programs.

MKT 403:  E-Marketing
This course aims to provide knowledge in using internet as a tool of Marketing Communication and its practical application as a part of E-commerce.
ACF 401*: Corporate Governance
The aims of this course are to provide adequate knowledge on the principles of corporate governance and corporate governance practices followed in Sri Lanka. The course contents includes: Introduction and Different theories of Corporate Governance; Corporate Governance Mechanisms; Business Ethics; The Regulatory and Institutional Framework in Sri Lanka; Corporate Governance Practices and Issues; Latest Development of Corporate Governance.
BSM 401*: Strategic Management
This Course aims to provide the students with knowledge about development of strategies for an organization and align organizational activities as per the strategies developed.

 

 

Year 4- Semester II
BSM 498*: Management Internship
This course aims at providing students with an opportunity to expose themselves to the practical management and business environment through a semester-long training arranged after consultation with industries. Students are required to visit the industry assigned and maintain a diary relating to the experience they gain. In addition to that, students will have to make formal presentations of their findings to the Department.
BSM 499*: Independent Research Project
This component is designed to provide students an opportunity to undertake an empirical study in a chosen field. The dissertation enables students to apply their theoretical knowledge and gain an in-depth understanding of their chosen field of study. Each student will be allocated an academic staff member to provide guidance. Students have to submit a research proposal during the beginning of the final year first semester and based on the feedback for the proposal, they will carry out the independent research throughout the second semester.
*Students can select either Management Internship or Independent Research Project