Contemporary business enterprises have been subject to existential challenges for nearly one and a half years due to COVID-19 pandemic. Such challenges, though unpredictable and uncertain, have prompted organizations to rethink and redesign their approaches, including creating value to customers through reinventing strategies. To mitigate the impact of critical challenges posed by the COVID-19, organizations need to focus on building agility where new capabilities are developed at short cycle and being flexible enough to respond novel challenges. In this context, crafting and executing strategies in an uncertain and dynamic environment requires creative insights at all levels of the organization

Going in line with the conference theme “Value co- creation in crisis”, the business forum creates a platform to integrate different perspectives representing academia, professionals ,entrepreneurs from selected industries to form a discussion on ‘Value co-creation during crisis: Crafting and executing strategies to build organizational resilience towards sustainable growth”.