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Ms. K.D.M.K. Weeratunge

Head,Senior Lecturer- Grade II

Academic Qualifications

  • Master's:
    Master of Science (M.Sc.) in Management (Merit Pass), University of Sri Jayewardenepura, Sri Lanka (2023)
  • Bachelor's:
    Bachelor of Business Administration (BBA) (Hons) in Marketing Management (1st Class), University of Peradeniya (2018).
  • Diploma:
    Postgraduate Diploma in Marketing, The Chartered Institute of Marketing (CIM), UK, (2023)
  • Diploma:
    Advanced Diploma in Management Accounting, Chartered Institute of Management Accountants (CIMA), United Kingdom

Areas of Teaching

  • • Product and Brand Management
  • • Skills Development and Fine Arts
  • • Relationship Marketing
  • • Marketing Management
  • • Marketing Communications

Research Interests

  • • Social Media Marketing
  • • Hospitality Marketing
  • • Brand Management
  • • Services Marketing

Publications and Research Projects

  • • Weeratunge K.D.M.K, Chandralal K.P.L, “Intimate self-disclosure of Social Media Influencers and Purchase Intention towards Chain Hotels in Sri Lanka among Millennials”, 5th Research Conference on Business Studies (RCBS-2024) organized by University of Vavuniya.
  • • Weeratunge K.D.M.K, Rathnayaka R.M.U.R.K, “The Role of Chatbot Marketing Efforts In Developing Customer Brand Relationships: Testing The Mediating Effect of Communication Credibility Among High-End Star Hotel Consumers In Sri Lanka” 3rd International Conference on Marketing Management (ICMM 2022) organized by the SLIM Research Bureau.
  • • Weeratunge K.D.M.K, Wijethunga W.M.H.U, “Measuring the impact of E-Service Quality on Customer Loyalty: with Special Reference to Online shopping customers in Sri Lankan Retail Industry”, Peradeniya University International Management Research Sessions- (iPUMSE) 2019, organized by University of Peradeniya.

Direct Contact

madawee@mgt.pdn.ac.lk
081 313 4056

Memberships & Awards

  • • Graduated with a Merit pass in M.Sc. in Management, University of Sri Jayewardenepura, with a GPA of 3.95
  • • Graduated with the top of the batch in Bachelor of Business Administration- Specializing in Marketing with First Class Honors from the University of Peradeniya, Sri Lanka
  • • Awarded the Peradeniya University Gold Medal (Faculty of Management) for Excellence in Scholastic and Extra-Mural Excellence
  • • Associate member in the Chartered Institute of Marketing, UK

Current Appointments

  • • Member: Executive committee of the Alumni Relations Office, University of Peradeniya, (2023 to date)
  • • Member: Physical Education and Sports Advisory Committee, University of Peradeniya, (2022 to date)
  • • Coordinator, MBA Programme, Post Graduate Unit, Faculty of Management, (2024 to date)
  • • Chairperson, Management Education Unit, Faculty of Management, (2023 to date)
  • • Member – International Partnership Programme Committee (2024 to date)
  • • Member- Media Unit, Faculty of Management (2024 to date)
  • • Members – SER Writing Team Member, Criterion 06, Bachelor of Business Administration (BBA), Faculty of Management. (2024 – to date)
  • • Member, Center for Skills For Life, Faculty of Management, (2023 to date)
  • • Department Representative- Curriculum Revision Commitee, B.Sc. in Computation and Management, (2023 to date)
  • • Member: Faculty Internship Committee , (2022 to date)
  • • Member- Internal Quality Assurance Cell, (2020 to date)
  • • Department Internship Coordinator, Department of Marketing Management, Faculty of Management, (2022 to date)
  • • Coordinator- 'SAFE' Scholarship Programme, Department of Marketing Management, (2022 to date)
  • • Member- Staff-Student Liason committee, (2022 to date)
  • • Member, Students Handbook Committee, Faculty of Management (2018-2021)

Previous Appointments

  • • Member, Arts Council, University of Peradeniya, (2020-2023)
  • • Tier 02 SER writing Team Member, University of Peradeniya – Criterion 10 – Quality Assurance (2022 -2023)
  • • Member, ELTA-ELSE DP, Faculty of Management, AHEAD Project, Faculty of Management
  • • Chairman, Technical Evaluation Committee, AHEAD Project, Faculty of Management
  • • Convener, Student Specialization Committee, Faculty of Management (2022)
  • • Convener, Alumni Association, Faculty of Management (2022)
  • • Member, Students Handbook Committee, Faculty of Management (2018-2021)
  • • Voluntary Deputy Proctor, Faculty of Management, (2020)