Dr. W M H U Wjethunga
(Head of the Department) Senior Lecturer (Grade I)
Academic Qualifications
-
PhD:
PhD in Business Management, University of Nottingham, The United Kingdom - 2023
-
Master's:
Master of Science (M.Sc.) in Management, University of Sri Jayewardenepura, Sri Lanka (2015) Tourist Motives and Destination Image Perception : The ase of Sri Lanka as a Tourist Destination
-
Bachelor's:
BSc in Marketing Management (Special)(Hons), University of Sri Jayewardenepura, Sri Lanka (2008)
Areas of Teaching
- • Marketing Management
- • Marketing Communications
- • Services Marketing
- • Emerging Themes in Marketing
- • Destination Management and Tourism
- • Brand Management
- • Consumer Behaviour
- • International Marketing
- • Research Methodology
Research Interests
- • Tourism and Hospitality
- • Destination Marketing
- • Consumer Behavior
- • Branding
Publications and Research Projects
- • Wijethunga, W.M.H.U, Tynan, C. and Rickly, J (2022) “Examining user-generated content and destination marketing organization’s projected destination image (DI): Implications for developing countries with negative DIs.” Nottingham University Business School Tri-Campus Conference 2022 (10th to 13th January 2022).
- • Wijethunga, W.M.H.U, Tynan, C. and Rickly, J (2021) “The role of user-generated content in the destination image formation: an example of Bangladesh”, Midlands Doctoral Conference (Online) hosted by the University of Nottingham on 22nd April 2021.
- • W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya, Impact of Travel Motives on Destination Image Perception: with special reference to Sri Lanka, 12th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2015
- • W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya,Destination Image Perception of International Tourists: the Case of Sri Lanka as a Tourist Destination, 11th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2014
- • W.M.H.U.Wijethunga and B.N.F.Warnakulasooriya ,Impact of Nationality, Gender and Age on Tourist Motives: The Case of International Tourists - Sri Lanka as a Tourist Destination, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, 2014
- • Wijethunga, W.M.H.U, Lakmali A.I. and Warnakulasooriya, B.N.F, (2012) The impact of Market Orientation and supply chain orientation in Business Context of Sri Lanka, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya
- • Wijethunga, W.M.H.U and Piyumali, W.M.H. (2016) Impact of Customer Relationship Perceptions on Customer Loyalty in Supermarkets in Sri Lanka , International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka.
- • Wijethunga, W.M.H.U and Jayasekara, J.M.D.N (2016) Impact of Brand Awareness on Purchase Intention: With Special Reference to Mobile Phone Brands, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka.
- • Wijethunga, W.M.H.U and Hettiarachchi, B.S (2016) Measuring Customer Perceived Service Quality: A Case of Online Education in Sri Lanka, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka. (Abstract)
- • Wijethunga, W.M.H.U and Jayasinghe, I.S. (2016) Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel Industry, International Conference on Business and Information (ICBI), Faculty of Commerce and Management Studies, University of Keleniya, Sri Lanka. (Abstract)
- • Wijethunga, W.M.H.U and Madhuroshani U.H.I (2017)The impact of awareness on e-banking on e-banking adoption: with special reference to banking consumers in sri lanka, EdHat International Research Conference on Business Management, IDM Nations Campus Lanka (pvt) Ltd. (Abstract)