Ms. H.W.R. Niwarthana

Ms. H.W.R. Niwarthana

Lecturer

Academic Qualifications

  • Master's:
    Master of Business Administration (MBA) in Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, Sri Lanka Destination Personality, Self-Congruity, Destination Psychological Ownership on Revisit Intention: A Study on Domestic Tourists, Sri Lanka
  • Bachelor's:
    BBA. Marketing Management (Special) Degree with a First class honors (2018), University of Peradeniya, Sri Lanka

Research Interests

  • • Destination Marketing
  • • Green Marketing
  • • Digital Marketing
  • • Consumer Behavior

Publications and Research Projects

  • • V.D.A. Prasadani H.W.R. Niwarthana (2023): “Study on the influence of website personaliztion, usability, content, and trust on online shopping behaviour Peradeniya University International Research Sessions (iPURSE) 2023
  • • Niwarthana H.W.R., Galahitiyawe, N.W.K. (2022): Published an Extended abstract on the title of “Destination Personality, Self-congruity, Destination Psychological Ownership on Revisit intention: A study on Domestic tourists, Sri Lanka” PIMARC 2022- Postgraduate Institute of Management, University of Sri Jayewardenepura.
  • • Niwarthana H.W.R., Gannoruwa K.M.S.P., Rathnayaka R.M.U.R.K. (2019): The Impact of Attitude towards green products on willingness to pay premium: with special reference to millennials in Sri Lanka” (Abstract) Published in Sri Lanka Journal of Marketing, University of Kelaniya, (Vol 6 No 1: January – June 2020).
  • • Niwarthana H.W.R., Gannoruwa K.M.S.P., Rathnayaka R.M.U.R.K. (2019): “The Impact of Attitude towards green products on willingness to pay premium: with special reference to millennials in Sri Lanka” (Full Paper) Published in IPUMSE 2019 – International Conference on Peradeniya University International Management Research Sessions, University of Peradeniya
  • • Niwarthana H.W.R., Hettiarachchy B.S. (2019): The Impact of Destination Personality on Behavioral intention: Evidence from domestic tourists visiting Kandy District (Abstract) Published in ICBI-2019 – International Conference on Business and Information, University of Kelaniya

Direct Contact

+94 813832612

Current Appointments

  • • Senior Treasurer, Marketing Management Student Society, Department of Marketing Management 02.10.2023 onwards
  • • Faculty Coordinator, Staff-student Liaison committee 06.02.2023 onwards
  • • Chairperson- Department curriculum revision committee 2023-08-29 onwards
  • • Member, Faculty Scholarship and Welfare Committee 02.10.2023 onwards
  • • Editorial Member, Peradeniya Management Review: the Journal of the Faculty of Management, University of Peradeniya, 26.03.2019 onwards
  • • Editor-in-Chief, ‘Essence of Marketing Management: the Student Magazine of the Department of Marketing Management, University of Peradeniya, 21.11.2021 onwards

Previous Appointments

  • • Department Representative, Faculty Student Handbook Committee, Faculty of Management, University of Peradeniya, .2022 to 2025
  • • Member, B. Com committee, Faculty of Management 29.09.2021 to 2024
  • • Member, International Partnership programme committee 29.09.2021 to 2024
  • • Member- Centre for Skills for Life 02.10.2023 to 2024
  • • Member- Specialization Selection Committee for the years of 2023 and 2024
  • • The Faculty representative for the year of 2024 and a member of Sexual and Gender-Based Harassment and Violence Prevention Committee (SGBVC) 25.10.2022
  • • Editorial member- Peradeniya Management review (PMR) 16.10.2023
  • • Member- SER Program review- Criterion 02 31.10.2023
  • • Voluntary Students Counsellor, Faculty of Management, 2021, 2022,2023 and 2024