The Department of Marketing Management, Faculty of Management, University of Peradeniya, organized a guest lecture on “Personal Branding and Digital Presence – Discovering Your Purpose through Ikigai” under the course MKT 2201 – Skills Development and Fine Arts.
The session was conducted by Mr. Dhananjaya Gamlath and Mr. Thilina Dasanayake from AIA Sri Lanka. The guest lecture focused on how to develop an effective personal brand, the role of digital presence in shaping professional identity, and the relevance of the Ikigai framework in identifying one’s purpose.
Students participated in several interactive activities that allowed them to apply the concepts discussed during the session. Three undergraduates were selected as winners based on their active participation and performance in these activities.