Academic Qualifications
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Master's:
Master of Science (M.Sc.) in Management (Merit Pass), University of Sri Jayewardenepura, Sri Lanka (2023)
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Bachelor's:
Bachelor of Business Administration (BBA) (Hons) in Marketing Management (1st Class), University of Peradeniya (2018).
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Diploma:
Postgraduate Diploma in Marketing, The Chartered Institute of Marketing (CIM), UK, (2023)
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Diploma:
Advanced Diploma in Management Accounting, Chartered Institute of Management Accountants (CIMA), United Kingdom
Areas of Teaching
- • Product and Brand Management
- • Skills Development and Fine Arts
- • Relationship Marketing
- • Marketing Management
- • Marketing Communications
Research Interests
- • Social Media Marketing
- • Hospitality Marketing
- • Brand Management
- • Services Marketing
Publications and Research Projects
- • Weeratunge K.D.M.K, Chandralal K.P.L, “Intimate self-disclosure of Social Media Influencers and Purchase Intention towards Chain Hotels in Sri Lanka among Millennials”, 5th Research Conference on Business Studies (RCBS-2024) organized by University of Vavuniya.
- • Weeratunge K.D.M.K, Rathnayaka R.M.U.R.K, “The Role of Chatbot Marketing Efforts In Developing Customer Brand Relationships: Testing The Mediating Effect of Communication Credibility Among High-End Star Hotel Consumers In Sri Lanka” 3rd International Conference on Marketing Management (ICMM 2022) organized by the SLIM Research Bureau.
- • Weeratunge K.D.M.K, Wijethunga W.M.H.U, “Measuring the impact of E-Service Quality on Customer Loyalty: with Special Reference to Online shopping customers in Sri Lankan Retail Industry”, Peradeniya University International Management Research Sessions- (iPUMSE) 2019, organized by University of Peradeniya.