Academic Qualifications
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Master's:
Master of Business Administration (MBA) in Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, Sri Lanka Destination Personality, Self-Congruity, Destination Psychological Ownership on Revisit Intention: A Study on Domestic Tourists, Sri Lanka
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Bachelor's:
BBA. Marketing Management (Special) Degree with a First class honors (2018), University of Peradeniya, Sri Lanka
Research Interests
- • Destination Marketing
- • Green Marketing
- • Digital Marketing
- • Consumer Behavior
Publications and Research Projects
- • V.D.A. Prasadani H.W.R. Niwarthana (2023): “Study on the influence of website personaliztion, usability, content, and trust on online shopping behaviour Peradeniya University International Research Sessions (iPURSE) 2023
- • Niwarthana H.W.R., Galahitiyawe, N.W.K. (2022): Published an Extended abstract on the title of “Destination Personality, Self-congruity, Destination Psychological Ownership on Revisit intention: A study on Domestic tourists, Sri Lanka” PIMARC 2022- Postgraduate Institute of Management, University of Sri Jayewardenepura.
- • Niwarthana H.W.R., Gannoruwa K.M.S.P., Rathnayaka R.M.U.R.K. (2019): The Impact of Attitude towards green products on willingness to pay premium: with special reference to millennials in Sri Lanka” (Abstract) Published in Sri Lanka Journal of Marketing, University of Kelaniya, (Vol 6 No 1: January – June 2020).
- • Niwarthana H.W.R., Gannoruwa K.M.S.P., Rathnayaka R.M.U.R.K. (2019): “The Impact of Attitude towards green products on willingness to pay premium: with special reference to millennials in Sri Lanka” (Full Paper) Published in IPUMSE 2019 – International Conference on Peradeniya University International Management Research Sessions, University of Peradeniya
- • Niwarthana H.W.R., Hettiarachchy B.S. (2019): The Impact of Destination Personality on Behavioral intention: Evidence from domestic tourists visiting Kandy District (Abstract) Published in ICBI-2019 – International Conference on Business and Information, University of Kelaniya