Mr. D.M.D Bandara
Lecturer (Probationary)
Academic Qualifications
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Master's:
Master of Business Administration Postgraduate Institute of Management University of Jayawardenapura(Reading), 2022/2023
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Bachelor's:
Bachelor of Business Management Special Degree in Marketing University of Kelaniya, 2020
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Diploma:
CIM-UK (ACIM) (Postgraduate Diploma in Professional Marketing Level 7), 2021
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Diploma:
Diploma in Enterprise Resource Planning (SAP Solutions) – University of Kelaniya, 2020
Research Interests
- • Digital Marketing
- • Destination Marketing
- • Event Marketing
- • Consumer Behaviour
Publications and Research Projects
- • Bandara, D. M. D. (2021). Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry. Sri Lanka Journal of Marketing
- • Upananda, D. R. P., & Bandara, D. M. D. (2022). Impact of Influencer Marketing on Social Media Users’ Travel Intention. Sri Lanka Journal of Marketing, 8(1), 154.
- • Presented the paper titled“Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry”11th session of the International Conference on Business and Information (ICBI) hosted by the University of Kelaniya. 2020 November 19
- • Presented the paper titled “Degree of Effectiveness of Virtual Learning Mode in Sri Lanka: With Reference to State Universities in Sri Lanka on the 15the session of the working paper series organized by the faculty of Management, University of Peradeniya.