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Ms. P.G.J.Sithma

Temporary Lecturer

Academic Qualifications

  • Bachelor's:
    Bachelor of Business Administration (BBA) (Hons) in Marketing Management (1st Class), University of Peradeniya (2024) Study on drivers affecting sustainable consumption behavior with the mediating effect of minimalism to Millennial’s consumption behaviour; special reference to the sustainable fashion industry.

Research Interests

  • • Digital Marketing
  • • Sustainability Marketing
  • • Consumer Behaviour

Direct Contact

sithmaguruge@mgt.pdn.ac.lk

Memberships & Awards

  • • “University Prize for Academic Excellence” - 2023/24 – for Final Degree Examination for Bachelor of Business Administration, awarded by the University of Peradeniya, Sri Lanka.