It is our pleasure to extend to you a very warm welcome to the Department of Marketing Management of the Faculty of Management at University of Peradeniya.
Modern business has marketing at its core. The Department of Marketing Management strives for the excellence in the dissemination of knowledge in the area of marketing with a practical approach. We always ensure that our degree program is innovative and respond continuously to the ever-changing needs of the corporate sector, and strive to provide a top-notch learning experience and stimulating educational experience for our students. We always need our students to be leading marketing professionals who play an important role in helping to create a better corporate world through ethical and sustainable management practices.
Apart from the BBA degree programme, the department is a significant contributor for the B.Com degree programme, BSc in Computation and Management degree programme and BBA (Online) degree programme offered with collaboration of Arts faculty, Science Faculty and Centre for Distance and Continuing Education respectively.
Are you ready for an evening of pure cinematic entertainment? đ„đż
We are firing up the popcorn machines because Movie Night 22' is just around the corner! đ€©
Featuring the masterpieces "King Richard" and "Prisoners"! â€đ„
đïž 02nd November 2022
đ Art's theatre
đ°ïž 5.30 pm onwards
Grab your tickets now!!!đ
Donât miss out ! See you all thereâ„ïž
The Annual University Talent Show organized by the Marketing Management Student Society in collaboration with the Department of Marketing Management is scheduled to be held on September 18, 2022, at the Faculty of Management Premises. The Morning session is scheduled for the Dancing, Drama, and Stand-up Comedy segments, and the Evening session is scheduled for the Singing, Instrumental playing, and Painting segments. The evaluation will be done by a panel of experts in the field of Music, Dancing, Drama, and Painting.
More 2022-09-18Talentoâ22 is an annual talent show organized by the Marketing Management Studentsâ Society in collaboration with the Department of Marketing Management for the second consecutive time with the purpose of providing undergraduates with a stage for creativity. This year the event has expanded to an interfaculty competition where all 18, 19 and 20 batch undergraduates from nine faculties can participate in this competition. Mainly the competitions will be held in singing, dancing, painting, drama, instrument playing, video content creation, magic and stand-up comedy. After conducting two auditions, the finalists will be selected by an expert panel of judges, and the winners will be rewarded at the Grand Finale. Registrations will be open until the 11th of September 2022, followed by two weeks of the audition period. Please access the following link to register for Talentoâ22:
https://forms.gle/5vf1iKMX14a3K1vm6
More 2022-09-11
We are excited to invite all undergraduates across the nine faculties of University of Peradeniya to apply for Talento 2024: A Stage for Creativity!This yearâs event embraces the enchanting theme of the Enchanted Forest, providing a unique platform for students to showcase their talents in an imaginative, magical setting. Talento is a celebration of artistic diversity, where students can shine in categories including singing | dancing | instrumental performance | drama | magic | painting | stand-up comedy | photo editing and video content creation.
The Department of Marketing Management, Faculty of Management successfully conducted a guest lecture on âBusiness Ethicsâ, under Identity Ignition seminar series and MKT 2201: Skills Development and Fine Arts module, on 04th of November 2024 for second year undergraduates of the Faculty of Management. The session was conducted by Mr.Nuwan Pathirana, Head of Sustainability, Sampath Bank PLC. The aim of the guest lecture was to introduce students to the foundational principles of business ethics, exploring how ethical decision-making plays a critical role in the success and sustainability of businesses in the modern world.
The Department of Marketing Management, Faculty of Management successfully conducted a guest lecture on âPhysical and Mental Wellbeingâ, under Identity Ignition seminar series and MKT 2201: Skills Development and Fine Arts module, on 14th of October 2024 for second year undergraduates of the Faculty of Management. The session was conducted by Professor Dileep De Silva, Chair Professor and Board Certified Specialist in Community Dentistry, Faculty of Dental Sciences, University of Peradeniya. The aim of the guest lecture was to strengthen the second year studentsâ understanding on physical and mental health empowering them to navigate their own lives successfully.
The Department of Marketing Management at the University of Peradeniya welcomed its newest members, the 2021/2022 batch, with a vibrant orientation program held on August 8th, 2024. The event was graced by all the lecturers of the department, as well as the second, third, and fourth-year students, creating a warm and welcoming atmosphere for the new batch. The session was designed to ease the transition into university life and provide valuable insights for success.
The Department of Marketing Management recently hosted an engaging 3-day seminar series on Product and Brand Management, featuring leading experts from Unilever Sri Lanka. The series kicked off with Mahima Alahapperuma, Senior Brand Manager at Unilever Sri Lanka, who delivered an insightful session on "Brand Strategy and Positioning".
The Department of Marketing Management recently hosted an enriching three seminars focusing on important aspects of Sales and Retail Management to offer updated and practical insights for the 4000 level students specializing in Marketing Management.
The Department of Marketing Management recently hosted an engaging session for Emerging Themes of Marketing course unit with Lonali Rodrigo, the Founder of House of Lonali.
Lantharuma(ගනà·à¶à·à¶»à·à¶ž) - organized by second-year Marketing Management undergraduates, as a practical assessment for the Skills Development and Fine Arts course. (8th January 2024)
More 08-01-2024
The Annual General Meeting of the Marketing Management Studentsâ Society, Department of Marketing Management, Faculty of Management ,University of Peradeniya was held on 29th December 2023 at 12.00 noon via the Zoom platform.
More 29-12-2023
In a bid to bridge the gap between academic excellence and professional preparedness, the Department of Marketing Management at the Faculty of Management, University of Peradeniya, hosted an enlightening session titled âBe Corporate - Ready Marketing Graduates.
More 20-12-2023
Department of Marketing Management in Collaboration with Marketing Management Student Society (11th December 2023)
More 11-12-2023
Salzilla 2023 - Marketing Day, organized by second-year Marketing Management undergraduates, as a practical assessment for the Events Management and Marketing course, bringing classroom concepts to life with real-world event execution (4th December 2023)
More 04-12-2023
The third year and second year BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to Heritance Kandalama and Hela Clothing Palapathwala on November 09, 2023.
More 09-11-2023
A seminar series on personal branding successfully commenced on the 11th of June 2023, at 10.30 a.m. at the Main Hall of the Faculty of Management, University of Peradeniya. The event was graced by Prof. E.M.A.S.B. Ekanayake, Dean of the Faculty of Management,
More 14-06-2023
The 3000 Level and 4000 Level BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya, went on a field visit to Bandaranaike International Airport (BIA) on the 14th of June 2023.
More 14-06-2023
A program on "vTeam Building" was successfully conducted under the module MKT 2201: Skills Development and Fine Arts by Mr. A. Mallawarachchi at the Department of Physical Education, University of Peradeniya on 15th of December, 2022 from 02.30 p.m. to 05.00 p.m. for the second-year students" of the Department of Marketing Management, Faculty of Management, University of Peradeniya. The purpose of the program was to enhance the team building skills of the students via practical activities.
More 15-12-2022
The Department of Marketing Management, Faculty of Management successfully conducted a workshop on "Skills on Stage", under the module MKT 2201: Skills Development and Fine Arts on 24 th of November 2022 at the Arts" Gallery. The session was conducted by Ms. Niroshi Senevirathne and Ms.Hasanthi Niriella from the Department of Fine Arts, Faculty of Arts. The aim of the workshop was to enhance the aesthetic skills of the second-year marketing students, Faculty of Management via music and dancing.
More 24-11-2022
The Marketing Management Student Society in collaboration with the Department of Marketing Management organizethis event for the second consecutive time. This time, the event opened its door to all the undergraduatesof the University of Peradeniya across nine (09) Faculties. The organizing committee has successfullycompleted the auditions and the semi-finals with the participation of number of contestants in differentsegments namely, Singing, Dancing, Painting, Instrumental, stand-up comedy, photo editing, and videocontent creation with an unbiased evaluation by an expert panel of judges. All are welcome to witness the magnificent event "Talento"22 Grand Finale"!!!
More 13-10-2022.jpg)
Department of Marketing Management has organized a guest speech on âMarketing Communications in Practiceâ in par with the student project evaluation of Marketing Communications â MKT 303
course on 23rd August 2019.
âTalentoâ is a competition which was organized by the Department of Marketing Management for the first time in its history. The purpose of âTalentoâ is to create a platform for the young, talented undergraduates in the Faculty of Management. After two competitive auditions, fifteen items got selected to be performed in the Grand Finale with more than twenty participants. The day of making the dream into a reality was on April 09, 2019 at the Auditorium of the Faculty of the Management. An unbiased and transparent judgment was made at the end by the respectable panel of judges namely Dr. R.H. Kuruppuge, Senior Lecturer, Department of Operations Management, Faculty of Management; Mrs. A.V.K. Madhavie Herath, Senior Lecturer, Department of Economics and Statistics, Faculty of Arts and Ms. M. Chandrasena, Lecturer, Department of Fines Arts, Faculty of Arts, University of Peradeniya. Winners of this remarkable event were Mr. S. Niroshan and his team for the musical act (First place), Mr. Sathir for his dancing item (Second place) and Ms. Kaumadi Karunanayake for the singing item (Third place).
26-03-2019
The Department of Marketing Management has organized a workshop on âCreative Thinkingâ, which was held on April 02, 2019 at the University Gymnasium. The resource person for this workshop was Mr. Thumindu Dodanthenna, who is a Lecturer at the Department of Performing Arts at Sripalee Campus, University of Colombo. He is a screenwriter, and a well-known actor in theatre, cinema & television. The purpose of this workshop was to provide students hands on experience in developing their soft skills that are necessary for the modern world of work. More than 50 BBA undergraduates were participated for this workshop representing all the five Departments in the Faculty of Management.
02-04-2019
The third year and fourth year undergraduates and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to âSri Lankan Airlinesâ on March 27, 2019. This visit aimed at acquiring a practical understanding on the application of theoretical aspects of the organization. During this field visit, students were given the opportunity to access all the divisions of the Bandaranaike International Airport. The students were able to gain thorough knowledge about the marketing practices of Sri Lankan Airlines specifically focusing on services marketing. Moreover, students were able to visit the flight stimulator which was an amazing experience for them.
26-03-2019
Department of Marketing Management has organized a workshop on âCreativity and Relevance in Advertisingâ on 05th December 2018. The resource personnel for this workshop were a team of two members headed by Mr. Aman Ashraff, Executive Creative Director of Ashraff Associates. The purpose of organizing this workshop was to inculcate and enhance the creativity and entertainment skills of the students to think out of the box in the dynamic world of work. Third year students who are specializing in Marketing Management and some students from the second year were participated in the session.
05-12-2018
Third year undergraduates and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to âFonterra Brands Lanka (Pvt) Ltdâ on 02nd November 2018. The purpose of this industrial visit was to provide students the opportunity to learn the practical aspect of the theories learnt in lectures. During this field visit, students were given the opportunity to visit both powder plant and the liquid plant and participated for three fruitful sessions on company profile, the entire operation of both the plants and marketing program of the company highlighting on promotional tools.
02-11-2018
The third session of the Sales Management seminar series organized by the Department of Marketing Management of the Faculty of Management was successfully conducted on 9th October 2018 at the Faculty auditorium on â"How to Begin a Successful Sales Career?". The session was conducted by Mr. D.H.N.Wijerathna, Junior Executive, Lube sales, Lanka IOC PLC, with the participation of students who are specializing in Marketing Management and some of the second year students. The guest speaker emphasized on the importance of identifying the right job to suit to oneâs personal traits with his own experiences and finally discussed about the industry expectations from a candidate applying for a sales job followed by a Q & A session.
09-10-2018