1^st Year- Common Program:

 

All the students enrolled to the Faculty of Management are required to follow a common curriculum in the First and Second years, before they select their specialization area in their third year of study. The students are expected to earn 29 credits in their first year.

Structure of 100 Level Common Program

 

Year 1- Semester I						Year 1- Semester II
Course Code	Course Title	No. of Credits	Department Responsible			Course Code	Course Title	No. of Credits	Department Responsible
BSM 101	Management Theory & Practice	3	Management Studies			BSM 105	Macroeconomics	3	Management Studies
BSM 102	Microeconomics	3	Management Studies			BSM 106	Business Statistics	3	Operations Management
BSM 103	Business Mathematics	3	Operations Management			BSM 107	Business Communication	2	Management Studies
BSM 104	Information Communication Technology	3	Operations Management			BSM 108	Business Law	3	Management Studies
ACF 101	Financial Accounting I	3	Business Finance			ACF 102	Financial Accounting II	3	Business Finance

 

Year 1- Semester I

BSM 101: Management Theory & Practice

The aim of this course is to provide basic knowledge on the scope and functions of modern management. This course serves as a foundation for advanced topics in management in later stages.

BSM 102: Microeconomics

This course focuses on providing an understanding about how basic problem faced by nations to be rationally approached. The relevance of Microeconomics to management will be emphasized.

BSM 103: Business Mathematics

The aim of this course is to provide the students with adequate knowledge in basic mathematical concepts and techniques assisting them to follow courses which require mathematical applications.

BSM 104: Information Communication Technology

This course aims to provide basic knowledge in Information Communication Technology (ICT) to enable students to gain an understanding on the application of ICT tools in a working environment. The knowledge generated through this course also enables them to follow advanced courses related to ICT such as Operations Research and Management Information Systems.

ACF 101: Financial Accounting – I

The aim of this course is to provide adequate knowledge on the accounting treatments of Partnership and the related topics in accounting to follow further courses offered during the period of study. The following major areas covered in the course: Introduction to accounting environment; Conceptual and Regulatory Framework; Partnership Accounts; Leases; Contract Accounts; Royalties; Accounting for Branches.    

 

Year 1- Semester II

BSM 105: Macroeconomics

The course focuses on Macro Economic theories and concepts. Throughout the course a focus will be on ‘critical thinking’ to analyze macroeconomic problems.

BSM 106: Business Statistics

This course aims at providing students with introductory knowledge of applying statistics in management problems analysis and decision making.

BSM 107: Business Communication

The course aims to provide students with competencies in business communication so that they will be able to communicate effectively at both individual and professional levels.

BSM 108: Business Law

The course provides the basic knowledge of Law prevalent in Sri Lanka and to make the students aware of effects of Law in business activities

ACF 102: Financial Accounting - II

This course focuses on the preparation and presentation of financial statements of companies with adequate coverage of relevant Sri Lanka Accounting Standards. Shares Issues; Debentures Issue; Accounting Standards on Preparation and Presentation of Financial Statement: Inventories, Property Plant & Equipment, Cash Flow Statements, Changes in Accounting Estimates and Errors, Events after the reporting period, Income Taxes are covered in this course.

 

2^nd Year- Common Program:

All the students enrolled to the Faculty of Management are required to follow a common curriculum in the First and Second years, before they select their specialization area in their third year of study. The students are expected to earn 31 credits in their second year.

Structure of 200 Level Common Program

 

Year 2- Semester I						Year 2- Semester II
Course Code	Course Title	No. of Credits	Department Responsible			Course Code	Course Title	No. of Credits	Department Responsible
HRM 201	Human Resource Management	3	Human Resource Management			OPM 202	Project Management	3	Operations Management
OPM 201	Operations Management	3	Operations Management			BSM 201	Entrepreneurship	3	Operations Management
ACF 201	Auditing & Taxation	4	Business Finance			OPM 203	Operations Research	3	Operations Management
ACF 202	Management Accounting	3	Business Finance			ACF 203	Corporate Finance	3	Business Finance
MKT 201	Marketing Management	3	Marketing Management			HRM 202	Organizational Behaviour	3	Human Resource Management

 

Year 2- Semester I

HRM 201: Human Resource Management

After completing this course, the students will gain a comprehensive knowledge on theoretical and practical understanding about the functions of HRM. This course will provide thorough understanding on key concepts, functions of HRM and the role of HR practitioners at workplace. This course covers the key themes including employee resourcing, development, and retention with the focus on the achievement of organizational goals.

OPM 201: Operations Management

This course aims to provide students with a basic knowledge of manufacturing and service sector operations in business organizations.

ACF 201: Auditing & Taxation

The students are provided a basic knowledge on auditing as well as basic taxation through this course. In this course, theoretical knowledge on Auditing and practical application of tax system are covered. The major areas covered: Evolution of Auditing; Concepts of Auditing; Audit Process; Introduction to Taxation; Individual and Partnership Tax Calculation; Tax Recession and Tax Shelters; Tax Administration.

ACF 202: Management Accounting

This course aims to develop students’ understanding on the concepts used in Management Accounting. The major components of this course includes: Role and Scope of Management and Cost Accounting; Classification of Costs and Revenues; Accounting for Material, Labour and Overhead Costs; Costing Methods; Costing Techniques; Standard Costing; Budgetary Control.

MKT 201: Marketing Management

The objective of this course is to give a broad understanding of marketing management theory and practices. Major areas covered are: Defining Marketing and Marketing Management, Business orientations towards market place, Marketing Management Process, Target Marketing strategies, Marketing Mix.

 

Year 2- Semester II

OPM 202: Project Management

This course aims to provide basic knowledge on project management concepts and their applications that are required to undertake a project in a practical setup. This course uses the project life cycle as the organizational guideline and the whole process of project management, including project initiation, project planning, project implementation and project termination will be discussed.

BSM 201: Entrepreneurship

This course aims to provide students with theoretical knowledge and academic training in entrepreneurship and new venture development. 

OPM 203: Operations Research

This course is designed to provide the students with a basic knowledge on operations research and its applications to understand them the characteristics of different types of decision making environments and the appropriate decision making approaches and tools.

ACF 203: Corporate Finance

The aim of this course is to provide students a comprehensive knowledge on the basic concepts in Corporate Finance. The main areas covered in the course: An Overview of Finance; Risk and Return: Cost of Capital; Time Value of Money; Securities Valuation; Financial Environment; Capital Structure Decisions.

HRM 202: Organizational Behavior (OB)

This course intends to enhance student’s knowledge and understanding on functional and dysfunctional aspects of Organizational Behavior through understanding human behaviour at workplace and develop ways and means to cope up the challenges arising out of those behaviours. This course focuses on the analysis at three levels: individual variables, group variables, organization system level variables.

3^rd Year- Specialization Program in Marketing Management

The students who are elected to the Department will specialize in Marketing Management from the third year onwards. The courses pertaining to a specialization field are compulsory once the field is selected.

 Structure of 300 Level Program

Year 3- Semester I						Year 3- Semester II
Course Code	Course Title	No. of Credits	Department Responsible			Course Code	Course Title	No. of Credits	Department Responsible
MKT 301	Product and Brand Management	3	Marketing Management			MKT 305	Sales Management	3	Marketing Management
MKT 302	Service Marketing	3	Marketing Management			MKT 306	Consumer Behaviour	3	Marketing Management
MKT 303	Marketing Communication	3	Marketing Management			MKT 307	Marketing Information System	3	Marketing Management
MKT 304	Marketing Research	3	Marketing Management			MKT 308	Business to Business Marketing	3	Marketing Management
BSM 301*	Management Information Systems	3	Operations Management			BSM 303*	Research Methods in Business	3	Management Studies
BSM 302*	International Business	3	Operations Management			HRM 301*	Organizational Leadership	3	Human Resource Management

^*This course is a common course for all Specialization areas

 

COURSE DESCRIPTION

 

Year 3 - Semester I

MKT 301: Product and Brand Management

The aim of this course is to provide students’ knowledge in managing existing products and making innovations for existing products. The marketing strategy required for existing and new products will be studied in detail. Further, this course highlights the concepts and processes involved in the development of a new product and brand building.

MKT 302: Service Marketing

The objective of this course is to provide the students with a comprehensive knowledge and understanding about the concepts, theoretical foundation and applications of Service Marketing.

MKT 303: Marketing Communication

The aim of this course is to enable students to build a sound theoretical and practical understanding of the formulation of marketing communication strategy and the management of marketing communication process.

MKT 304: Marketing Research

The objective of this course is to provide the students with a comprehensive knowledge and understanding on the concepts, theoretical foundation and applications of marketing research.

BSM 301*: Management Information System

This course is designed to provide knowledge about management information systems and its importance in today’s management practices. Students will be able to devise a simple information system to use in their own small businesses or to work in a computer system of a large firm after following this course.

BSM 302*: International Business

This course is aimed at discussing about general management and strategy in a global context. This course will provide the students with knowledge in relation to international operations of businesses and introduce new emerging themes in international businesses.

 

Year3- Semester II

MKT 305: Sales Management

The objective of this course is to provide a good understanding pertaining to sales management. The course covers strategies of sales programs, designing a sales force, managing a sales force, principles of personal selling, implementation of the sales program along with evaluation and control of the sales program.

MKT 306: Consumer Behavior

The aim of this course is to impart knowledge and understanding to the students about the concepts and theoretical foundation of consumer behavior. During this course, students will explore social, cultural and psychological factors that influence the selection and usage of products and services.

MKT 307: Marketing Information Systems

This course provides undergraduates with an advanced knowledge in the application of information systems in marketing.

MKT 308: Business to Business Marketing

The aim of this course is to enable students to gain knowledge regarding the behaviour of industrial consumers and how to develop plans to address industrial consumers’ needs.

BSM 303*: Research Methods in Business

The aim of the course is to provide a comprehensive knowledge on preparing and presenting a research proposal and on using analytical techniques in doing research.

HRM 301*: Organizational Leadership

This course has been designed to provide an ample understanding about leadership theories plus models and styles through the examination of literature and scrutinize the role of effective leadership in achieving organizational goals and objectives.

4^th Year- Specialization Program in Marketing Management

The students who are elected to the Department will specialize in Marketing Managementfrom the third year onwards. The courses pertaining to a specialization field are compulsory once the field is selected.

Structure of 400 Level Program

 

Year 4- Semester I						Year 4- Semester II
Course Code	Course Title	No. of Credits	Department Responsible			Course Code	Course Title	No. of Credits	Department Responsible
MKT 401	Strategic Marketing	3	Marketing Management			BSM 498	Management Internship	6	Marketing Management
MKT 402	International Marketing	3	Marketing Management			BSM 499	Independent Research Project	6	Marketing Management
MKT 403	E-Marketing	3	Marketing Management
ACF 401*	Corporate Governance	3	Business Finance
BSM 401*	Strategic Management	3	Management Studies

^* This course is a common course for all Specialization areas

 COURSE DESCRIPTION

 

Year 4 - Semester I

MKT 401: Strategic Marketing

The objective of the course is to provide students with a wide knowledge and understanding about the strategic marketing concepts, theories, tools and models.

MKT 402: International Marketing

The objective of this course is to provide a good understanding in the development and implementation of International Marketing programs.

MKT 403:  E-Marketing

This course aims to provide knowledge in using internet as a tool of Marketing Communication and its practical application as a part of E-commerce.

ACF 401*: Corporate Governance

The aims of this course are to provide adequate knowledge on the principles of corporate governance and corporate governance practices followed in Sri Lanka. The course contents includes: Introduction and Different theories of Corporate Governance; Corporate Governance Mechanisms; Business Ethics; The Regulatory and Institutional Framework in Sri Lanka; Corporate Governance Practices and Issues; Latest Development of Corporate Governance.

BSM 401*: Strategic Management

This Course aims to provide the students with knowledge about development of strategies for an organization and align organizational activities as per the strategies developed.

  

Year 4 - Semester II

BSM 498*: Management Internship

This course aims at providing students with an opportunity to expose themselves to the practical management and business environment through a semester-long training arranged after consultation with industries. Students are required to visit the industry assigned and maintain a diary relating to the experience they gain. In addition to that, students will have to make formal presentations of their findings to the Department.

BSM 499*: Independent Research Project

This component is designed to provide students an opportunity to undertake an empirical study in a chosen field. The dissertation enables students to apply their theoretical knowledge and gain an in-depth understanding of their chosen field of study. Each student will be allocated an academic staff member to provide guidance. Students have to submit a research proposal during the beginning of the final year first semester and based on the feedback for the proposal, they will carry out the independent research throughout the second semester.

*Students can select either Management Internship or Independent Research Project