In a bid to bridge the gap between academic excellence and professional preparedness, the Department of Marketing Management at the Faculty of Management, University of Peradeniya, hosted an enlightening session titled “Be Corporate - Ready Marketing Graduates." The session, held on the 20th of December 2023 at the AHEAD Building Conference Hall, Faculty of Management from 8:00 AM to 10:00 AM, aimed to equip 3000 level and 2000 level marketing undergraduates of the Department of Marketing Management with the essential skills needed to thrive in the competitive corporate landscape.
The resource person for the session was Prof. Ravi Dissanayake, Professor in Marketing, Department of Marketing Management, Faculty of Commerce and Management Studies at the University of Kelaniya. He also currently serves as the, Director Staff Development Center of University of Kelaniya. Professor Dissanayake's extensive academic background and industry experience added a profound dimension to the event, promising a unique blend of theoretical insights and real-world applications.
Recognizing the pivotal juncture at which these students stand, teetering on the edge of transitioning from academia to the professional realm, the workshop delved into crucial areas. These included effective communication, professional etiquette, industry expectations, and strategic career planning. The session emerged as a resounding success, a testament to the University of Peradeniya's commitment to nurturing well-rounded and corporate ready graduates. As these marketing undergraduates embark on their on their journey into the corporate world, they are equipped with knowledge, skills, and a preparedness to confront the challenges and seize the opportunities that await them.
