Welcome to the Department of Marketing Management

Overview

It is our pleasure to extend to you a very warm welcome to the Department of Marketing Management of the Faculty of Management at University of Peradeniya.

Modern business has marketing at its core. The Department of Marketing Management strives for the excellence in the dissemination of knowledge in the area of marketing with a practical approach. We always ensure that our degree program is innovative and respond continuously to the ever-changing needs of the corporate sector, and strive to provide a top-notch learning experience and stimulating educational experience for our students. We always need our students to be leading marketing professionals who play an important role in helping to create a better corporate world through ethical and sustainable management practices.

Apart from the BBA degree programme, the department is a significant contributor for the B.Com degree programme, BSc in Computation and Management degree programme and BBA (Online) degree programme offered with collaboration of Arts faculty, Science Faculty and Centre for Distance and Continuing Education respectively.

News

Movie Night 22

Are you ready for an evening of pure cinematic entertainment? šŸŽ„šŸæ
We are firing up the popcorn machines because Movie Night 22' is just around the corner! šŸ¤©
Featuring the masterpieces "King Richard" and "Prisoners"! ā¤šŸ”„

šŸ—“ļø 02nd November 2022
šŸ“ Art's theatre
šŸ•°ļø 5.30 pm onwards

Grab your tickets now!!!šŸ˜Ž
Donā€™t miss out ! See you all thereā™„ļø

More 02-11-2022

The Audition I of the Talento'22

The Annual University Talent Show organized by the Marketing Management Student Society in collaboration with the Department of Marketing Management is scheduled to be held on September 18, 2022, at the Faculty of Management Premises. The Morning session is scheduled for the Dancing, Drama, and Stand-up Comedy segments, and the Evening session is scheduled for the Singing, Instrumental playing, and Painting segments. The evaluation will be done by a panel of experts in the field of Music, Dancing, Drama, and Painting.

More 2022-09-18

Talentoā€™22 - Marketing Management Studentsā€™ Society, in collaboration with the Department of Marketing Management

Talentoā€™22 is an annual talent show organized by the Marketing Management Studentsā€™ Society in collaboration with the Department of Marketing Management for the second consecutive time with the purpose of providing undergraduates with a stage for creativity. This year the event has expanded to an interfaculty competition where all 18, 19 and 20 batch undergraduates from nine faculties can participate in this competition. Mainly the competitions will be held in singing, dancing, painting, drama, instrument playing, video content creation, magic and stand-up comedy. After conducting two auditions, the finalists will be selected by an expert panel of judges, and the winners will be rewarded at the Grand Finale. Registrations will be open until the 11th of September 2022, followed by two weeks of the audition period. Please access the following link to register for Talentoā€™22:

https://forms.gle/5vf1iKMX14a3K1vm6

More 2022-09-11


Events

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Lantharuma(ą¶½ą¶±ą·Šą¶­ą·‘ą¶»ą·”ą¶ø)

Lantharuma(ą¶½ą¶±ą·Šą¶­ą·‘ą¶»ą·”ą¶ø) - organized by second-year Marketing Management undergraduates, as a practical assessment for the Skills Development and Fine Arts course. (8th January 2024)

More 08-01-2024
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The Annual General Meeting of the Marketing Management Studentsā€™ Society



The Annual General Meeting of the Marketing Management Studentsā€™ Society, Department of Marketing Management, Faculty of Management ,University of Peradeniya was held on 29th December 2023 at 12.00 noon via the Zoom platform.

More 29-12-2023
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Be Corporate - Ready Marketing Graduates

In a bid to bridge the gap between academic excellence and professional preparedness, the Department of Marketing Management at the Faculty of Management, University of Peradeniya, hosted an enlightening session titled ā€œBe Corporate - Ready Marketing Graduates.

More 20-12-2023
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A/L Seminar series

Department of Marketing Management in Collaboration with Marketing Management Student Society (11th December 2023)

More 11-12-2023
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Salzilla 2023

Salzilla 2023 - Marketing Day, organized by second-year Marketing Management undergraduates, as a practical assessment for the Events Management and Marketing course, bringing classroom concepts to life with real-world event execution (4th December 2023)

More 04-12-2023
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Field visit to Heritance Kandalama and Hela Clothing

The third year and second year BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to Heritance Kandalama and Hela Clothing Palapathwala on November 09, 2023.

More 09-11-2023
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Personal Branding Seminar Series

A seminar series on personal branding successfully commenced on the 11th of June 2023, at 10.30 a.m. at the Main Hall of the Faculty of Management, University of Peradeniya. The event was graced by Prof. E.M.A.S.B. Ekanayake, Dean of the Faculty of Management,

More 14-06-2023
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Field visit to Bandaranaike International Airport

The 3000 Level and 4000 Level BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya, went on a field visit to Bandaranaike International Airport (BIA) on the 14th of June 2023.

More 14-06-2023
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Workshop on Teamwork

A program on "vTeam Building" was successfully conducted under the module MKT 2201: Skills Development and Fine Arts by Mr. A. Mallawarachchi at the Department of Physical Education, University of Peradeniya on 15th of December, 2022 from 02.30 p.m. to 05.00 p.m. for the second-year students" of the Department of Marketing Management, Faculty of Management, University of Peradeniya. The purpose of the program was to enhance the team building skills of the students via practical activities.

More 15-12-2022
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Workshop on Skills on Stage

The Department of Marketing Management, Faculty of Management successfully conducted a workshop on "Skills on Stage", under the module MKT 2201: Skills Development and Fine Arts on 24 th of November 2022 at the Arts" Gallery. The session was conducted by Ms. Niroshi Senevirathne and Ms.Hasanthi Niriella from the Department of Fine Arts, Faculty of Arts. The aim of the workshop was to enhance the aesthetic skills of the second-year marketing students, Faculty of Management via music and dancing.

More 24-11-2022
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Talento '22 Grand Finale

The Marketing Management Student Society in collaboration with the Department of Marketing Management organizethis event for the second consecutive time. This time, the event opened its door to all the undergraduatesof the University of Peradeniya across nine (09) Faculties. The organizing committee has successfullycompleted the auditions and the semi-finals with the participation of number of contestants in differentsegments namely, Singing, Dancing, Painting, Instrumental, stand-up comedy, photo editing, and videocontent creation with an unbiased evaluation by an expert panel of judges. All are welcome to witness the magnificent event "Talento"22 Grand Finale"!!!

More 13-10-2022
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Student Project Evaluation and Guest Speech

Department of Marketing Management has organized a guest speech on ā€˜Marketing Communications in Practiceā€™ in par with the student project evaluation of Marketing Communications ā€“ MKT 303 course on 23rd August 2019.

More 25-11-2019
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ā€˜Talento 2019ā€™

ā€˜Talentoā€™ is a competition which was organized by the Department of Marketing Management for the first time in its history. The purpose of ā€˜Talentoā€™ is to create a platform for the young, talented undergraduates in the Faculty of Management. After two competitive auditions, fifteen items got selected to be performed in the Grand Finale with more than twenty participants. The day of making the dream into a reality was on April 09, 2019 at the Auditorium of the Faculty of the Management. An unbiased and transparent judgment was made at the end by the respectable panel of judges namely Dr. R.H. Kuruppuge, Senior Lecturer, Department of Operations Management, Faculty of Management; Mrs. A.V.K. Madhavie Herath, Senior Lecturer, Department of Economics and Statistics, Faculty of Arts and Ms. M. Chandrasena, Lecturer, Department of Fines Arts, Faculty of Arts, University of Peradeniya. Winners of this remarkable event were Mr. S. Niroshan and his team for the musical act (First place), Mr. Sathir for his dancing item (Second place) and Ms. Kaumadi Karunanayake for the singing item (Third place).

26-03-2019
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Workshop on ā€˜Creative Thinkingā€™

The Department of Marketing Management has organized a workshop on ā€˜Creative Thinkingā€™, which was held on April 02, 2019 at the University Gymnasium. The resource person for this workshop was Mr. Thumindu Dodanthenna, who is a Lecturer at the Department of Performing Arts at Sripalee Campus, University of Colombo. He is a screenwriter, and a well-known actor in theatre, cinema & television. The purpose of this workshop was to provide students hands on experience in developing their soft skills that are necessary for the modern world of work. More than 50 BBA undergraduates were participated for this workshop representing all the five Departments in the Faculty of Management.

02-04-2019
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Field Visit to ā€˜Sri Lankan Airlinesā€™

The third year and fourth year undergraduates and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to ā€˜Sri Lankan Airlinesā€™ on March 27, 2019. This visit aimed at acquiring a practical understanding on the application of theoretical aspects of the organization. During this field visit, students were given the opportunity to access all the divisions of the Bandaranaike International Airport. The students were able to gain thorough knowledge about the marketing practices of Sri Lankan Airlines specifically focusing on services marketing. Moreover, students were able to visit the flight stimulator which was an amazing experience for them.

26-03-2019
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Workshop on ā€˜Creativity and Relevance in Advertisingā€™

Department of Marketing Management has organized a workshop on ā€˜Creativity and Relevance in Advertisingā€™ on 05th December 2018. The resource personnel for this workshop were a team of two members headed by Mr. Aman Ashraff, Executive Creative Director of Ashraff Associates. The purpose of organizing this workshop was to inculcate and enhance the creativity and entertainment skills of the students to think out of the box in the dynamic world of work. Third year students who are specializing in Marketing Management and some students from the second year were participated in the session.

05-12-2018
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Field Visit to Fonterra Brands Lanka (Pvt) Ltd.

Third year undergraduates and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to ā€œFonterra Brands Lanka (Pvt) Ltdā€ on 02nd November 2018. The purpose of this industrial visit was to provide students the opportunity to learn the practical aspect of the theories learnt in lectures. During this field visit, students were given the opportunity to visit both powder plant and the liquid plant and participated for three fruitful sessions on company profile, the entire operation of both the plants and marketing program of the company highlighting on promotional tools.

02-11-2018
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ā€œHow to Begin a Successful Sales Career?ā€

The third session of the Sales Management seminar series organized by the Department of Marketing Management of the Faculty of Management was successfully conducted on 9th October 2018 at the Faculty auditorium on ā€œ"How to Begin a Successful Sales Career?". The session was conducted by Mr. D.H.N.Wijerathna, Junior Executive, Lube sales, Lanka IOC PLC, with the participation of students who are specializing in Marketing Management and some of the second year students. The guest speaker emphasized on the importance of identifying the right job to suit to oneā€™s personal traits with his own experiences and finally discussed about the industry expectations from a candidate applying for a sales job followed by a Q & A session.

09-10-2018