The 3000 Level and 4000 Level BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya, went on a field visit to Bandaranaike International Airport (BIA) on the 14th of June 2023. The aim of the field visit was to provide exposure to a practical set-up with respect to marketing discipline so that the students will be able to grasp the taste of real marketing applications. Specifically, this hands-on experience allowed the students to witness the practical application of marketing theories in the aviation industry.
The field visit was mainly facilitated by Airport & Aviation Services (Sri Lanka) (Private) Limited (AASL) and Sri Lankan Airlines, where the students were able to explore the entire process at BIA with the visit to the terminal, duty-free shops and the lounges, different airport divisions and gained valuable insights into Sri Lankan Airlines’ marketing practices, with a special focus on services marketing aspects. Moreover, the undergraduates were given the opportunity to experience the Sri Lankan Airlines’ Flight Simulator and the Engineering Hangar. We extend our gratitude to AASL and Sri Lankan Airlines for this invaluable opportunity.
