The Department of Marketing Management, Faculty of Management successfully conducted a guest lecture on “Business Ethics”, under Identity Ignition seminar series and MKT 2201: Skills Development and Fine Arts module, on 04th of November 2024 for second year undergraduates of the Faculty of Management. The session was conducted by Mr.Nuwan Pathirana, Head of Sustainability, Sampath Bank PLC. The aim of the guest lecture was to introduce students to the foundational principles of business ethics, exploring how ethical decision-making plays a critical role in the success and sustainability of businesses in the modern world.