The Department of Marketing Management recently hosted an engaging 3-day seminar series on Product and Brand Management, featuring leading experts from Unilever Sri Lanka. The series kicked off with Mahima Alahapperuma, Senior Brand Manager at Unilever Sri Lanka, who delivered an insightful session on "Brand Strategy and Positioning." Mahima shared practical strategies and real-world examples of how effective brand positioning can drive competitive advantage and market success. On the second day, Treshan De Zoysa, Brand Manager at Unilever Sri Lanka, explored the "Role of Brand Marketing Programs in Building Brand Equity." His presentation highlighted the critical role that strategic marketing programs play in enhancing brand value and strengthening consumer loyalty, offering a deep dive into successful brand-building tactics. The seminar series concluded with Menasha De Silva from Unilever Lanka Limited, who addressed "Digital Branding and Social Media." Menasha provided valuable insights into leveraging digital platforms and social media to amplify brand presence and engage with modern consumers, drawing on her extensive experience in digital branding.
Each speaker offered a wealth of practical knowledge and industry-specific insights, making the seminar series an invaluable resource for professionals and students in the field of product and brand management.
