Department of Marketing Management,
Faculty of Management,
University of Peradeniya.
subashini.uni@mgt.pdn.ac.lk
+94 772002454
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Brand Management, Social Media Marketing, Digital Marketing, Green Marketing
“Impact of Instagram Influencer Endorsements on Consumer Purchase Intention with an Emphasis on Local Athleisure Brands in Sri Lanka”- 8th Student Research Conference in Marketing-SRCM 2024 at University of Kelaniya.
“An Empirical Review on the Effectiveness of Consumer Marketing Strategies in Non-Government Institution Sponsored Climate Awareness Campaigning” - International Conference on Advanced Marketing (ICAM 5): An international joint e-conference organized by the Department of Marketing Management, University of Kelaniya, Sri Lanka, and Padjadjaran University, Indonesia