Ms. Subashini Samaradiwakara

Temporary Lecturer

Department of Marketing Management,
Faculty of Management,
University of Peradeniya.

subashini.uni@mgt.pdn.ac.lk

+94 772002454

Send me a message Linkedin Your Alt Text

Academic/Professional Qualifications

Bachelor

Bachelor of Business Management (Special) Degree in Marketing Management, University of Kelaniya, Sri Lanka, 2024.

Diploma

Diploma in People Skills - University of Kelaniya, 2024

Thesis

Impact of Instagram Influencer Endorsements on Consumer Purchase Intention with an Emphasis on Local Athleisure Brands in Sri Lanka

Memberships/ Awards

Chartered Accountancy (Reading) – Institute of Chartered Accountants of Sri Lanka (ICASL).

Research Interests

Brand Management, Social Media Marketing, Digital Marketing, Green Marketing

Publications and Researches

“Impact of Instagram Influencer Endorsements on Consumer Purchase Intention with an Emphasis on Local Athleisure Brands in Sri Lanka”- 8th Student Research Conference in Marketing-SRCM 2024 at University of Kelaniya.
“An Empirical Review on the Effectiveness of Consumer Marketing Strategies in Non-Government Institution Sponsored Climate Awareness Campaigning” - International Conference on Advanced Marketing (ICAM 5): An international joint e-conference organized by the Department of Marketing Management, University of Kelaniya, Sri Lanka, and Padjadjaran University, Indonesia