Dr. B.A. Nuresh Eranda

Senior Lecturer Grade II
Head, Department of Marketing Management

Department of Marketing
Faculty of Management
University Of Peradeniya

nuresh80@gmail.com, nuresheranda@pdn.ac.lk

+94778 643453, +94 813832612

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Academic/Professional Qualifications

Bachelor

  • B.Sc. Marketing Management (Special) Degree, 2004, University of Sri Jayewardenepura, Sri Lanka
  • Bachelor of Business Administration, International Business and Marketing, 2007, Ritsumeikan Asia Pacific University, Japan

Diploma

Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK, 2003

Master

Master of Science, Development Economics and Business Management, Ritsumeikan Asia Pacific University, Japan, 2009

Thesis

Industrial Upgrading Strategy: Sri Lankan Apparel Industry in the Post-MFA Period

Ph.D

Doctor of Philosophy, Faculty of Graduate Studies, University of Colombo, 2018

Thesis

Integration of Strategy and Corporate Social Responsibility for Value Creation: Case Studies of Local Companies in Sri Lanka

Appointments
  • Head, Department of Marketing Management, Faculty of Management, University of Peradeniya, 21.09.2018 onwards
  • Chairperson, Faculty Quality Assurance Cell (FQAC), Faculty of Management, 26.06.2018 onwards
  • Chairperson, Peradeniya University International Management Research Sessions (IPUMSE) 2019
  • Chairperson, Board of Study in Management Studies, Center for Distance and Continuing Education
  • Activity Coordinator, ELTA-ELSE DP, Faculty of Management, AHEAD Project.
  • Chairman, Technical Evaluation Committees of AHEAD Project, Faculty of Management
  • Research Coordinator, A University-wide Research on Ragging and Sexual and Gender Based Violence, 02.10.2018 onwards
  • Faculty representative to the Senate Research Committee, 25.05.2018 onwards
  • Coordinator, Faculty Working Paper Series, Faculty of Management, 23.06.2018 onwards
  • Coordinator, Faculty Seminar Series, Faculty of Management, 23.06.2018 onwards
  • Convener, Orientation Program 2018, Faculty of Management
  • Member, Faculty Awards Committee 2018, Faculty of Management
  • Member, Students Handbook Committee 2018, Faculty of Management
  • Acting Dean, Faculty of Management, 25.09.2018 – 27.09.2018
  • Faculty representative and committee member, Sri Lanka – Japan Collaborative Research (SLJCR), University of Peradeniya
  • Member, Examination Offence Committee 2018, Faculty of Management
  • Coordinator, Faculty Seminar Series 2018, Faculty of Management
  • Coordinator, Faculty Working Paper Series, Faculty of Management
  • Committee member – Faculty Research and Publications Committee, Faculty of Management, University of Peradeniya, 30. 03. 2015 onwards
  • Coordinator – Marketing Management, BBA Degree Program 2012-2013, Department of Management Studies, University of Peradeniya
  • Part-time Academic Sub Warden, Marcus Fernando Hall, University of Peradeniya
  • Part-time Volunteer Student Counselor
Memberships/ Awards

  • Associate member in the Chartered Institute of Marketing, UK
  • Exemplary Academic Achievement Award - Ritsumeikan Asia Pacific University, Japan
  • Academic Merit Scholarship - Ritsumeikan Asia Pacific University, Japan
  • Honors Scholarship - Japan Student Services Organization (JASSO), for consecutive four years Scholarship Program A Recipient of 100% tuition waiver - Ritsumeikan Asia Pacific University, Japan

Research Interests

Corporate Social Responsibility, Business Ethics, Business Strategy, Global Value Chains, Dynamics in Local Industries, Entrepreneurial Marketing

Publications and Researches

Publications in Peer-reviewed Journals:

  1. B.A. Nuresh Eranda, Book review: David Longbottom and Alison Lawson (Eds.), Alternative Market Research Methods: Market Sensing, Asia-Pacific Journal of Management Research and Innovation, June 2020, Vol. 16 No. 2, pp. 168-170, https://journals.sagepub.com/doi/full/10.1177/2319510X20930874
  2. B.A. Nuresh Eranda, Qualitative Research from Business Management Perspective, Management Reader, University of Peradeniya, 2020 (Forthcoming)
  3. B.A. Nuresh Eranda, and B.A.I. Rangana Sumanarathna, Stakeholder Orientation for Social Value Creation, Peradeniya Management Review, December 2019, Vol. 03 (Forthcoming)
  4. B.A. Nuresh Eranda and Sanjaya Niroshana, Agro Tourism for Rural Development with a Marketing Oriented Approach: An Exploratory Case Study, Sri Lanka Journal of Management Studies (SLJMS), December 2019, Vol. 02 No. 2, pp. 16-28.
  5. B.A. Nuresh Eranda, Losing Comptitivenss in Sri Lankan Cricket: An Analysis based on Resource-based view, Management Reader, University of Peradeniya, 2018.
  6. B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Corporate Social Responsibility Creates Social Value in Local Sri Lankan Dairy Industry: A Case Study of Lucky Lanka, International Journal of Business and Management Invention, August 2016, Vol. 5, No.8, pp. 6 – 11.
  7. B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility Initiatives in Global Apparel Value Chain and their Influence on Sri Lankan Apparel Suppliers, Colombo Journal of Multidisciplinary Research, University of Colombo, December 2015, Vol. 2, No. 2, pp. 1 – 27.
  8. B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Corporate Social Responsibility through Redefining the Firm’s Value Chain, International Journal of Business and Social Research, June 2015, Vol. 5, Issue 6, pp. 23 – 32.

Presentations in International and Local Conferences:

  1. Sanjaya Niroshana and Nuresh Eranda, Agro Tourism for Rural Development: Creating a Business Model through an Exploratory Case Study, Peradeniya University International Research Sessions 2019.
  2. B.A. Nuresh Eranda and Isanka Rangana, Social Value Creation in a Stakeholder Oriented Business: A Case Study, Peradeniya University International Research Sessions 2019.
  3. B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility in Local Value Chains: A Case Study of Lucky Lanka, Annual Research Symposium 2016, University of Colombo, October 2016.
  4. B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Stance of Corporate Social Responsibility: Case Studies of Sri Lankan Corporate Sector, Annual Research Symposium of NCAS, June 08 and 09, 2015.
  5. B.A. Nuresh Eranda and Kaoru Natsuda, The Missing Link between Strategy and Corporate Social Responsibility: Case Studies based on the Sri Lankan Corporate Sector, Conference on Sri Lanka Japan Collaborative Research, University of Peradeniya, 2014.
  6. B.A. Nuresh Eranda and N.M.Y. Bagyawantha, Marketing Orientation of Pharmaceutical Sales Representatives: A Study based on Kandy District in Sri Lanka, Annual Academic Sessions, The Open University, 2014.
  7. B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility Practices in Global Apparel Value Chain: Implications for Sri Lankan Apparel Manufacturers, International Conference on Corporate Social Responsibility, Colombo, 2014.
  8. B.A. Nuresh Eranda and K.S. Heruppage, Significance of Social Upgrading to Enhance the Competitiveness of Sri Lankan Apparel Industry, Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, 2014.
  9. B.A. Nuresh Eranda and Kenta Goto, Integrating Economic and Social Upgrading in Global Value Chains: New Strategies for Developing Countries under Globalization, Conference on Sri Lanka Japan Collaborative Research, University of Peradeniya, 2013.
  10. B.A. Nuresh Eranda, Industrial Upgrading Strategy: Sri Lankan Export Oriented Garment Industry in the Post-MFA Period, Fourth International Symposium, Sabaragamuwa University, 2013.
  11. B.A. Nuresh Eranda, Redefining the Value Chain to Achieve Social and Business Progress: A Case Study of Sri Lankan Export Oriented Out-grower Programme, International Research Conference on Humanities and Social Sciences, University of Sri Jayewardenepura, 2012.
  12. B.A. Nuresh Eranda and N. Agilan, Employees‘ Perception on Effectiveness of Performance Management System in Non-Profit Sector in Sri Lanka: A Case Study of CharityCo, Peradeniya University Research Sessions, November 2011.