• Chairperson, Curriculum Development Committee, Faculty of Management, 29.08.2023 – to date
• Unit Coordinator, Postgraduate Unit of Management, University of Peradeniya, 25.01.2022 onwards
• Chairperson, Faculty Higher Degrees Committee, Faculty of Management, University of Peradeniya, 25.01.2022 onwards
• Head, Department of Marketing Management, Faculty of Management, University of Peradeniya, 21.09.2018 – 20.09.2021
• Chairperson, Internal Quality Assurance Cell (IQAC), Faculty of Management, 26.06.2018 – 18.07.2022
• Chairperson, Peradeniya University International Management Research Sessions (IPUMSE) 2019
• Chairperson, Board of Study in Management Studies, Center for Distance and Continuing Education, 29.01.2019 – 28.01.2022
• Chairperson, Quality Assurance Criterion, Self-Evaluation Report Writing, Internal Institutional Review 2022, University of Peradeniya.
• Faculty Project Coordinator, Strategic Support for Accreditation of Programs and Internationalization at South Asian Higher Education Institutes, ERASMUS+ European Union.
• Team Member, Strategic Support for Accreditation of Programs and Internationalization at South Asian Higher Education Institutes, ERASMUS+ European Union
• Member to Amend Vision and Mission Statements to the Faculty of Management, University of Peradeniya
• Member, Curriculum Revision Committee 2023, Faculty of Management, University of Peradeniya
• Member, Faculty Ethical Review Committee
• Member, Committee to Review and Confirm the Standard Operating Procedures (SOPs) developed by Faculties, University of Peradeniya.
• Faculty Coordinator of the Senior Student Counsellors, Faculty of Management
• Senior Student Counselor 2021, University of Peradeniya.
• Activity Coordinator, ELTA-ELSE DP, Faculty of Management, AHEAD Project.
• Chairman, Technical Evaluation Committees of AHEAD Project, Faculty of Management
• Research Coordinator, A University-wide Research on Ragging and Sexual and Gender Based Violence
• Faculty representative to the Senate Research Committee
• Coordinator, Faculty Working Paper Series, Faculty of Management
• Coordinator, Faculty Seminar Series, Faculty of Management
• Convener, Orientation Program 2018, Faculty of Management
• Member, Faculty Awards Committee 2018, Faculty of Management
• Member, Students Handbook Committee 2018, Faculty of Management
• Acting Dean, Faculty of Management, 25.09.2018 – 27.09.2018
• Faculty representative and committee member, Sri Lanka – Japan Collaborative Research (SLJCR), University of Peradeniya
• Member, Examination Offence Committee 2018, Faculty of Management
• Coordinator, Faculty Seminar Series 2018, Faculty of Management
• Coordinator, Faculty Working Paper Series, Faculty of Management
• Committee member – Faculty Research and Publications Committee, Faculty of Management
• Coordinator – Marketing Management, BBA Degree Program 2012-2013, Department of Management Studies, Faculty of Arts
• Part-time Academic Sub Warden, Marcus Fernando Hall, University of Peradeniya
• Part-time Volunteer Student Counselor

• Associate Member in the Chartered Institute of Marketing, UK
• Member of Sri Lanka Institute of Marketing (SLIM)
• Exemplary Academic Achievement Award - Ritsumeikan Asia Pacific University, Japan
• Academic Merit Scholarship - Ritsumeikan Asia Pacific University, Japan
• Honors Scholarship - Japan Student Services Organization (JASSO), for consecutive four years
• Scholarship Program A Recipient of 100% tuition waiver - Ritsumeikan Asia Pacific University, Japan
• Annual Excellence in Teaching Award 2022, Faculty of Management, University of Peradeniya

Corporate Social Responsibility, Business Strategy, Global Value Chains, Dynamics in Local Industries, Entrepreneurial Marketing, Digital Storytelling

Publications in Peer-reviewed Journals:

Publications in Peer-reviewed Journals:
• W.M.H.M. Wijesundara and B.A.N. Eranda, Brand Building in a VUCA Environment: A Study based on Star Hotels in Sri Lanka, 2024, Sri Lanka Journal of Marketing, Vol. 10, No. 1, pp. 170-204
• L.L.Y.R. Lenaduwa and B.A.N. Eranda, A Review Towards a Conceptual Model on Transactional Oriented Selling in High Involvement Purchases: Gem and Jewellery Industry in Sri Lanka, 2024, Sri Lanka Journal of Marketing, Vol. 10, No. 1, pp. 68-97
• S.B.D.C. Ratnayake and B.A.N. Eranda, Sustaining the Reputation of the Sri Lanka Police: Analysis based on YouTube Content, 2023, Journal of Management Matters, Vol. 10, No. 2, pp. 1-18, https://jmm.sljol.info/articles/10.4038/jmm.v10i2.52
• B.A.N. Eranda and K.C.B. Muwandeniya, Experiential Marketing through Virtual Reality: A Study based on the Hospitality Industry in Sri Lanka, 2022, South Asian Journal of Tourism and Hospitality, Vol. 2, No. 2, pp. 53-77,https://sajth.sljol.info/articles/abstract/10.4038/sajth.v2i2.52/
• Y.B. Premachandra and B.A.N. Eranda, Content Providers’ Engagement with Merchants in Affiliate Marketing: A Study based on Sri Lankan Travel and Tourism Industry, 2022, Journal of Marketing, South Eastern University of Sri Lanka, Vol. 7, No. 2, pp. 99-125,http://doi.org/10.4038/sljmuok.v8i2.102
• E.M.T.D. Ekanayake & B.A.N. Eranda, Emotional Experience of Travelers in Nature-based Tourism: A Study based on Netnography, 2022, Journal of Marketing, South Eastern University of Sri Lanka, Vol. 7, No. 1, pp. 67-85, https://www.seu.ac.lk/seusljm/publication/volume7/1/JM7_1-5.pdf
• E.M.T.D. Ekanayake & B.A.N. Eranda, Ethical Marketing in Global Value Chain for Developing Human Resources, 2021, Sri Lanka Journal of Marketing, Vol. 7, No. 3, pp. 23-47, https://sljmuok.sljol.info/articles/abstract/10.4038/sljmuok.v7i3.73/
• B.A.N. Eranda, Qualitative Research Inquiry to Explore the Corporate Leaders in the Time of COVID-19, Kelaniya Journal of Management, 2021, Vol. 10, No. 2, pp. 57-67, https://kjm.sljol.info/articles/abstract/10.4038/kjm.v10i2.7693/
• Yogendran, S. and Eranda, B.A.N., 2020. A Study on the Experience of Rural Tourism Entrepreneurs’ Competitiveness during the COVID-19 Outbreak: A Phenomenological Study. Peradeniya Management Review, 2(2), pp.126–152. DOI: http://doi.org/10.4038/pmr.v2i2.43
• E.M.T.D. Ekanayake & B.A. Nuresh Eranda, Ethical Marketing for Internationalization: A Study based on an Entrepreneurial Organization, Sri Lanka Journal of Management Studies, December 2020, Vol. 2, No. ii, pp. 114-129, http://repository.ou.ac.lk/handle/94ousl/1958
• B.A. Nuresh Eranda, Book review: David Longbottom and Alison Lawson (Eds.), Alternative Market Research Methods: Market Sensing, Asia-Pacific Journal of Management Research and Innovation, June 2020, Vol. 16 No. 2, pp. 168-170, https://journals.sagepub.com/doi/full/10.1177/2319510X20930874
• B.A. Nuresh Eranda, Qualitative Research from Business Management Perspective, Management Reader, University of Peradeniya, 2020.
• B.A. Nuresh Eranda, and B.A.I. Rangana Sumanarathna, Stakeholder Orientation for Social Value Creation, Peradeniya Management Review, December 2019, Vol. 01 No. 02, 53-78, https://mgt.pdn.ac.lk/peradeniya_management_review/vol01_issue02.phphttps://mgt.pdn.ac.lk/peradeniya_management_review/vol01_issue02.php
• B.A. Nuresh Eranda and Sanjaya Niroshana, Agro Tourism for Rural Development with a Marketing Oriented Approach: An Exploratory Case Study, Sri Lanka Journal of Management Studies (SLJMS), December 2019, Vol. 02 No. 2, pp. 16-28, http://repository.ou.ac.lk/handle/94ousl/1582
• B.A. Nuresh Eranda, Losing Comptitivenss in Sri Lankan Cricket: An Analysis based on Resource-based view, Management Reader, University of Peradeniya, 2018.
• B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Corporate Social Responsibility Creates Social Value in Local Sri Lankan Dairy Industry: A Case Study of Lucky Lanka, International Journal of Business and Management Invention, August 2016, Vol. 5, No.8, pp. 6 – 11, https://www.ijbmi.org/papers/Vol(5)8/version-2/B05820611.pdf
• B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility Initiatives in Global Apparel Value Chain and their Influence on Sri Lankan Apparel Suppliers, Colombo Journal of Multidisciplinary Research, University of Colombo, December 2015, Vol. 2, No. 2, pp. 1 – 27, https://fgs.cmb.ac.lk/wp-content/uploads/2016/12/CJMR-Journal-December-2015-Volume-02-No.02.pdf
• B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Corporate Social Responsibility through Redefining the Firm’s Value Chain, International Journal of Business and Social Research, June 2015, Vol. 5, Issue 6, pp. 23 – 32, https://thejournalofbusiness.org/index.php/site/article/view/744
Book Chapters:
• H.G. Dhammika Jayarathna and B.A.N. Eranda, Upgrading Apparel Industry Eco System by Leveraging Digitalization and Automation In “Digital Transformation in Commerce, Management and Economics” edited by Bensen Kunjukunju, 2024, Book Rivers, Lucknow, India.
• B.A.N. Eranda and H.M.S.M.D. Herath, Customer Value Creation in Street Vending: A Phenomenological Study In “Innovations and Transformations in Commerce, Marketing and Economics: An Insight into the Global and National Scenario edited by Bensen Kunjukunju, 2023, Book Rivers, Lucknow, India.
Conference Proceedings:
• L.L.Y.R. Lenaduwa and B.A.N. Eranda, Transformative Research Agenda: A Review of Selling Approaches in a High Involvement Purchase Situation, Annual Research Congress 2023, Postgraduate Institute of Humanities and Social Sciences, University of Peradeniya.
• S.B.D.C. Ratnayake and B.A.N. Eranda, The Role of Strategic Leadership in Start-up Organizations, Annual Research Congress 2023, Postgraduate Institute of Humanities and Social Sciences, University of Peradeniya.
• L.L.Y.R. Lenaduwa and B.A.N. Eranda, From Tradition to Innovation: Unveiling the Dynamics Art Jewellery in Modern Practices, Research Symposium 2023, Gemmologists Association of Sri Lanka.
• B.A.N. Eranda, Digital Storytelling for Communicating the Sustainability Practices: A Case Study of House of Lonali, International Research Symposium on Social Sciences and Humanities 2023, National Centre for Advanced Studies.
• W.M.H.W. Wijesundara and B.A.N. Eranda, Sustaining a Brand in VUCA Environment through Internal Competencies: A Study based on High End Star Class Hotels in Sri Lanka, Peradeniya University International Research Sessions 2023.
• K. Selvanayagam and B.A.N. Eranda, Innovative Business Strategies during Economic Crisis: A Study based on Star Hotels in Kandy District, 9th Peradeniya International Economic Research Symposium 2023, University of Peradeniya.
• Divyavadhana, A. and B.A.N. Eranda, Challenges and Prospects in Internalization of Eco-friendly Polythene Production: A Phenomenological Study, International Conference on Business and Information 2022, University of Kelaniya, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4453703
• S. Yogendran and B.A.N. Eranda, Enhancing the competitiveness of rural tourism with event management: a study based on Batticaloa, Sri Lanka, International Research Conference on Management and Finance 2022, University of Colombo.
• K.C.B. Muwandeniya and B.A.N. Eranda, Organizational Changes for Adopting Virtual Reality: Special References to the Sri Lankan Hospitality Industry, International Conference on Business Management 2021, University of Sri Jayewardenepura.
• G.H. Malwaththage and B.A.N. Eranda, Digitalization is not Just Technology: A Research Agenda, Peradeniya University International Management Research Sessions 2021.
• K.C.B. Muwandeniya and B.A.N. Eranda, Virtual Reality (VR) for Experiential Marketing in Sri Lankan Hospitality Industry, International Conference on Business and Information 2021, University of Kelaniya.
• B.A. Nuresh Eranda, Fair Trade to Reconnect the International Business with Society: A Case study, 2nd International Symposium on Social Sciences and Humanities 2019, National Centre for Advanced Studies in Humanities and Social Sciences.
• B.A. Nuresh Eranda and Isanka Rangana, Social Value Creation in a Stakeholder Oriented Business: A Case Study, Peradeniya University International Research Sessions 2019.
• B.A. Nuresh Eranda and Sanjaya Niroshana, Agro Tourism for Rural Development: Creating a Business Model through an Exploratory Case Study, Peradeniya University International Research Sessions 2019.
• B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility in Local Value Chains: A Case Study of Lucky Lanka, Annual Research Symposium 2016, University of Colombo, October 2016.
• B.A. Nuresh Eranda and Nalin Abeysekera, Strategic Stance of Corporate Social Responsibility: Case Studies of Sri Lankan Corporate Sector, Annual Research Symposium of NCAS, June 08 and 09, 2015.
• B.A. Nuresh Eranda and Kaoru Natsuda, The Missing Link between Strategy and Corporate Social Responsibility: Case Studies based on the Sri Lankan Corporate Sector, Conference on Sri Lanka Japan Collaborative Research, University of Peradeniya, 2014.
• B.A. Nuresh Eranda and N.M.Y. Bagyawantha, Marketing Orientation of Pharmaceutical Sales Representatives: A Study based on Kandy District in Sri Lanka, Annual Academic Sessions, The Open University, 2014.
• B.A. Nuresh Eranda and Nalin Abeysekera, Corporate Social Responsibility Practices in Global Apparel Value Chain: Implications for Sri Lankan Apparel Manufacturers, International Conference on Corporate Social Responsibility, Colombo, 2014.
• B.A. Nuresh Eranda and K.S. Heruppage, Significance of Social Upgrading to Enhance the Competitiveness of Sri Lankan Apparel Industry, Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, 2014.
• B.A. Nuresh Eranda and Kenta Goto, Integrating Economic and Social Upgrading in Global Value Chains: New Strategies for Developing Countries under Globalization, Conference on Sri Lanka Japan Collaborative Research, University of Peradeniya, 2013.
• B.A. Nuresh Eranda, Industrial Upgrading Strategy: Sri Lankan Export Oriented Garment Industry in the Post-MFA Period, Fourth International Symposium, Sabaragamuwa University, 2013.
• B.A. Nuresh Eranda, Redefining the Value Chain to Achieve Social and Business Progress: A Case Study of Sri Lankan Export Oriented Out-grower Programme, International Research Conference on Humanities and Social Sciences, University of Sri Jayewardenepura, 2012.
• B.A. Nuresh Eranda and N. Agilan, Employees‘ Perception on Effectiveness of Performance Management System in Non-Profit Sector in Sri Lanka: A Case Study of CharityCo, Peradeniya University Research Sessions, November 2011.