UOP | FOM

Ms. B.S. Hettiarachchy

Lecturer
Probationary

Department of Marketing
Faculty of Management
University Of Peradeniya

hsandamalie@gmail.com, sbhmgt@pdn.ac.lk

+94 773 448 373

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Academic/Professional Qualifications

Bachelor

B.Sc. Marketing Management (Special) Degree,2013, University of Sri Jayewardenepura, Sri Lanka

Master

Reading for Master of Business Administration (MBA), University of Colombo, Sri Lanka
Appointments
  • Coordinator – Certificate Course, Department of Marketing Management, offered through CDCE
  • Volunteer Student Counselor
  • Member of the Faculty Safety Committee
  • Member of the Undergraduate Research Committee
  • Member of the Management Reader Magazine
  • Department Internship Coordinator
Research Interests

Marketing Communications, Relationship Marketing, Advertising Ethics, Consumer Behavior, Corporate Social Responsibility

Publications and Researches

  1. B.S. Hettiarachchy and W.M.H.U. Wijethunga, Measuring Online Service Quality: with Special Reference to Online Education Programmes in Sri Lanka, International Research Sesssions (iPURSE) 2016, University of Peradeniya.
  2. B.S. Hettiarachchy and W.M.H.U. Wijethunga, Measuring Customer Perceived Online Service Quality: A Case of Online Education in Sri Lanka, International Conference on Business Information (ICBI) 2016, University of  Kelaniya
  3. B.S. Hettiarachchy and Prof. D.S.R. Samarasinghe, Influence of Relationship Marketing on Customer Retension in Sri Lankan Banking Industry, International Conference on Business Management (ICBM) 2016, University of  Sri Jayewardenepura