Ms. K.D.M.K.Weeratunge

Lecturer

Department of Marketing Management
Faculty of Management
University Of Peradeniya

madhi1993@gmail.com, madawee@mgt.pdn.ac.lk

+94 771827929, +081 313 4056

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Academic/Professional Qualifications

Bachelor

Bachelor of Business Administration (BBA) (Hons) in Marketing Management (1st Class), University of Peradeniya (2018).

Diploma

Postgraduate Diploma in Marketing, The Chartered Institute of Marketing (CIM), UK, (2023)
Advanced Diploma in Management Accounting, Chartered Institute of Management Accountants (CIMA), United Kingdom

Master

Master of Science (M.Sc.) in Management (Merit Pass), University of Sri Jayewardenepura, Sri Lanka (2023)

Thesis

Role of Para-social Relationships on the Relationship Between Social Media Influencers’ Intimate Self-Disclosure and Millennials’ Purchase Intentions towards Chain Hotels in Sri Lanka.

Research Interests

Social Media Marketing, Hospitality Marketing, Brand Management, Services Marketing

Publications and Researches

* Weeratunge K.D.M.K,Chandralal K.P.L, “Intimate self-disclosure of Social Media Influencers and Purchase Intention towards Chain Hotels in Seri Lanka among Millennials” , 5th Research Conference on Business Studies (RCBS-2024) organized by University of Vavuniya.
* Weeratunge K.D.M.K, Rathnayaka R.M.U.R.K , “The Role of Chatbot Marketing Efforts In Developing Customer Brand Relationships: Testing The Mediating Effect of Communication Credibility Among High-End Star Hotel Consumers In Sri Lanka” 3rd International Conference on Marketing Management (ICMM 2022) organized by the SLIM Research Bureau.
* Weeratunge K.D.M.K, Wijethunga W.M.H.U, “Measuring the impact of E-Service Quality on Customer Loyalty : with Special Reference to Online shopping customers in Sri Lankan Retail Industry”, Peradeniya University International Management Research Sessions- (iPUMSE) 2019, organized by University of Peradeniya.

Other Details

Achievements (Other)
* Sri Lanka, Sri Lanka Navy, University, Provincial and School Colours holder
* Sri Lanka Captain at the 29th Universiade Games in Taiwan – Taipei (2017)
* Sri Lanka University Sports Colours (2017)
* Establishing over 09 new Sri Lankan University Records in Swimming (2014, 2015, 2016)
* Swimming Captain- University of Peradeniya (2016)
* Representing Sri Lanka at the 28th Universaide Games held in South Korea – Gwangju (2015 )
* University of Peradeniya Sports Colours (2014, 2015 ,2016)
* “Most Outstanding player of the year’’ at the University of Peradeniya Colors Night (2015)
* “Best upcoming Fresher’’ at the University of Peradeniya Colors Night (2014)
* Swimming Captain- Sri Lanka Navy (2014)
* Sri Lanka Defense Games, 07 Gold medals (2012)
* Representing Sri Lanka at the 16th Asian games held in China , Guanzhou (2010)
* Representing Sri Lanka at the Youth Olympic Games held in Singapore (2010)
* Representing Sri Lanka at the 19th Common Wealth Games held in New Delhi, India (2010)
* Silver and Bronze medalist at the South Asian Games held in Bangladesh (2010)
* Best Sports Woman in Sri Lanka, Milo Colours Awrds Ceramony, (2010)
* Swimming Captain- Mahamaya Girls’ College Kandy (2010)
* Best Sports Woman, Mahamaya Girls’ College Kandy Colours Night (2010)
* Representing Sri Lanka at the 13th World Championships held in Rome, Italy (2009)
* Representing Sri Lanka at the 3rd Asian schools Swimming Championships held in Malaysia (2008)

* Silver and Bronze medalist at the South Asia Swimming and Water Polo Championships, Pakistan (2007)
* Representing Sri Lanka at the South Asian Games held in Sri Lanka (2006)
* Numerous other championships, new records, medals , colors etc.