UOP | FOM

Ms. H.W.R. Niwarthana

Lecturer (Probationary)

Department of Marketing Management,
Faculty of Management,
University of Peradeniya.

wathsalaniwarthana@gmail.com

+94 813832612 , 0713509469

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Academic/Professional Qualifications

Bachelor

BBA. Marketing Management (Special) Degree with a First class honors (2018), University of Peradeniya, Sri Lanka

Master

Reading for Master of Business Administration (MBA) in Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, Sri Lanka
Research Interests

Destination Marketing, Green Marketing, Digital Marketing and Consumer Behavior

Publications and Researches

  1. H.W.R. Niwarthana, K.M.S.P. Gannoruwa and R.M.U.R.K. Rathnayaka, “The Impact of Attitude towards green products on willingness to pay premium: with special reference to millennials in Sri Lanka” (Abstract), Sri Lanka Journal of Marketing, University of Kelaniya, (Vol 6 No 1: January – June 2020).
  2. H.W.R. Niwarthana and B.S. Hettiarachchy, The Impact of Destination Personality on Behavioral intention: Evidence from domestic tourists visiting Kandy District (Abstract), International Conference on Business and Information (ICBI) 2019, University of Kelaniya.