The Department of Marketing Management organized an insightful workshop titled "Practical Insights of Sales and Retail Management" for the BBA final year students on July 5, 2023 at the Board Room of the Faculty of Management. The session was conducted in relation to the Sales and Retail Management course and the purpose of the session was to enrich the students' understanding on the essential sales strategies and effective retail management.
The resource person for the session was Ms. Nirmala Premarathne, Senior Brand Manager at Asian Paints, Causeway. Drawing from her extensive expertise, Ms. Premarathne provided a comprehensive view of the intricacies of sales and retail management, offering students an invaluable peek into the dynamic world of Marketing management.
Through interactive discussions, practical case studies, and hands-on exercises, led by Ms. Premarathne, the students gained a profound understanding of sales and retail management principles. This engagement facilitated a bridge between theoretical knowledge and real-world application, equipping the students with essential skills and insights for their future careers.
Ms. Premarathne's emphasis on retail management was a highlight of the workshop. She delved into major retail management techniques, seamlessly integrating them with real-world examples to provide a practical perspective. By providing a platform for a direct interaction with an industry expert, the workshop contributed significantly to the students' professional growth and understanding of the intricacies of sales and retail management. The positive feedback received from participants highlighted the value of such workshops in preparing aspiring marketers for success in the competitive landscape of the industry.
